Marketing Coordinator

Company: Expressinternationalinc
Location: Washington
Posted on: November 20, 2023

Job Description:

NATURE AND SCOPE OF JOB -`
The Marketing Coordinator develops and implements the Company's advertising, marketing, and communications programs regarding its different operating opportunities, to build brand awareness, increase sales and ensure clear communications regarding a variety of matters.
SHIFT DETAILS
Monday - Friday 9 am-6 pm
DESCRIPTION OF DUTIES

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• Develop strategic marketing initiatives and activities, that include print, broadcast, and online content (where applicable).
  
• Create branded advertising campaigns and support the various teams and Company brands by coordinating and collating content.
  
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
  
• Implement and maintain a marketing strategy in sync with the company's vision and mission.
  
• Set up tracking systems for marketing campaigns, consumer trends, and online activities.
  
• Prepare marketing activity reports and metrics for measuring marketing success.
  
• Maintain a directory and inventory of marketing materials, ensure all resources are current and accurate and coordinate the creation of new materials as needed.
  
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team.
  
• Any other duties assigned.
  
  MINIMUM QUALIFICATION REQUIREMENTS:
  
  • 
    
  • Degree/diploma in Marketing or relevant field.
    
  • 2 years' experience as a Marketing Coordinator or similar role.
    
  • Knowledge of traditional and digital marketing tools.
    
  • Experience with research methods using data analytics software.
    
  • Expertise with SEO/SEM campaigns.
    
  • Solid computer skills, including MS Office, web analytics, and Google Adwords.
    
  • Familiarity with Customer Relationship Management and Content Management System software.
    
  • Excellent communication and presentation skills
    
  • Protect company and customer information by company policies and procedures. -
    
  • Develop and manage internal communication systems.
    
    SKILLS:
    
    • 
      
    • The ability to network across various leadership and mediums
      
    • Ability to meet strict deadlines
      
    • Effective verbal and written communication
      
    • Details oriented
      
    • Organizational skills
      
    • The ability to work independently
      
      
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Keywords: Expressinternationalinc, Washington DC , Marketing Coordinator, Advertising , Washington, DC