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Marketing Coordinator

Company: Expressinternationalinc
Location: Washington
Posted on: November 20, 2023

Job Description:

The Marketing Coordinator develops and implements the Company's advertising, marketing, and communications programs regarding its different operating opportunities, to build brand awareness, increase sales and ensure clear communications regarding a variety of matters.
Monday - Friday 9 am-6 pm

  • Develop strategic marketing initiatives and activities, that include print, broadcast, and online content (where applicable).
  • Create branded advertising campaigns and support the various teams and Company brands by coordinating and collating content.
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
  • Implement and maintain a marketing strategy in sync with the company's vision and mission.
  • Set up tracking systems for marketing campaigns, consumer trends, and online activities.
  • Prepare marketing activity reports and metrics for measuring marketing success.
  • Maintain a directory and inventory of marketing materials, ensure all resources are current and accurate and coordinate the creation of new materials as needed.
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team.
  • Any other duties assigned.


    • Degree/diploma in Marketing or relevant field.
    • 2 years' experience as a Marketing Coordinator or similar role.
    • Knowledge of traditional and digital marketing tools.
    • Experience with research methods using data analytics software.
    • Expertise with SEO/SEM campaigns.
    • Solid computer skills, including MS Office, web analytics, and Google Adwords.
    • Familiarity with Customer Relationship Management and Content Management System software.
    • Excellent communication and presentation skills
    • Protect company and customer information by company policies and procedures. -
    • Develop and manage internal communication systems.


      • The ability to network across various leadership and mediums
      • Ability to meet strict deadlines
      • Effective verbal and written communication
      • Details oriented
      • Organizational skills
      • The ability to work independently


Keywords: Expressinternationalinc, Washington DC , Marketing Coordinator, Advertising , Washington, DC

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