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Marketing Analyst

Company: Taoti Creative
Location: Washington
Posted on: November 20, 2023

Job Description:

Taoti Creative is hiring a Marketing Analyst! -
We're looking for a -Marking Analyst -to dig deep into data to unearth meaningful insights and provide actionable recommendations for our clients. You'll work across teams to analyze and visualize data that will shape our approach to web builds, content strategy, paid ad campaigns, and more. -We're looking for an inquisitive person who loves looking at the numbers to discern what's happening, why it's happening, and how we can optimize our efforts to meet our clients' objectives.
What you'll do

  • Marketing & web analysis: -Use our stack of analytics tools (see below), data from discovery activities (interviews, surveys, etc.), performance of marketing campaigns and tactics (paid ads, organic, etc.) - to provide -insights and recommendations that enhance website performance, user experience, SEO, content strategy, marketing campaigns, and more. -
  • Create dashboards and reports that outline the client's website, marketing, and advertising performance and opportunities for improvement, informed by the clients' key performance metrics and insights. -
  • Research and followindustry changes and trends, markets, etc., -to apply best practices in ROI measurement, conversion tracking, data visualization, and other critical tools for optimizing marketing, paid media campaigns, etc., and impact for Taoti and clients.
  • Collaborate -with strategists, project managers, developers, and client teams to develop and communicate recommendations based on your analysis. -

    Experience and Requirements

    • 4-6 years' experience -(at minimum) focused on digital marketing analytics.
    • Bachelor's degree or equivalent experience in marketing, data science, analytics, or another relevant field.
    • Experience with Google Analytics (UA and GA4), Google Tag Manager.
    • Experience creating data visualization and complex, custom analytics implementations using Google Looker Studio, GTM, tracking tags and UTMs and consolidating data sources for dashboard reports.
    • Ability to identify valuable -insights from analytics, turn them into actionable recommendations
    • Experience creating data visualization and complex, custom analytics implementations using Google Looker Studio, GTM, tracking tags and UTMs and consolidating data sources for dashboard reports.
    • Understanding of the marketing funnel and key metrics that align to each stage of the funnel.
    • Understanding of SEO principles, ability to identify trends, evaluate performance based on available data for organic and paid search.
    • Experience working with social media data to inform organic and paid strategies.
    • Knowledge of major digital marketing industry shifts, such as increased privacy protection and reduced reliability of third-party cookies, as well as strategies for addressing these shifts.
    • Understanding of basic applied statistics.
    • Excellent communication skills.


      • Experience with digital and performance marketing campaign development and execution; product management; e-Commerce
      • Experience with website design, content development, SEO best practices.
      • Experience with link management tools
      • Coding skills in a relevant language such as JavaScript
      • Experience working and using Datorama

        Web Analytics Implementation + Reporting

        • Google Tag Manager
        • Google Analytics (Universal Analytics and GA4) -
        • Google Looker Studio -(formerly Google Data Studio)
        • Windsor.ai

          Campaign Analytics + Reporting

          • Google Ads -
          • Social media native platform analytics for paid and organic social campaigns
          • Sendible, Sprout, and other social media management tools
          • MailChimp and other email clients

            UX + SEO Research and Strategy

            • SEMrush
            • CrazyEgg
            • Screaming Frog

              • Google Search Console

                This is a full-time, W2, "in-house" role based out of our Washington, DC office. - We offer a hybrid work schedule (3 days per week in office.) - Please note that we are not considering a fully-remote person for this role.
                What's the corporate culture like? -
                "Fun but focused," as one Taoti put it, is a great way to sum up our culture. -We're a fun and casual shop. - The kind of place where you can wear whatever, come and go as you please, and have autonomy over your own day for the most part. - But we take the work seriously and believe deep in the mission to make -meaningful and measurable -impacts for our clients. - All the perks and shenanigans and borderline irreverent tone are fun, but to really fit in here, you need to be -about the work. -
                We believe in something we call our "QIST Culture." - Quality. - Innovation. - Service. - And Teamwork. - We are always striving to improve these four areas (to the extent that we have a fund of a quarter million dollars per year -that anyone can spend from in the interest of going -above and beyond -towards any of these four values. - -
                We also believe in total transparency and open communication across teams and across ranks. Instead of chain-of-command, we want everyone to have and share their own voice. Every other Thursday, the CEO holds ' -just so he can hear ideas and feedback directly from the team instead of through the filter of management. -
                Want to see what life at Taoti looks like? - Check out our - -or ' -video. - There's even a -e.
                What about benefits?

                • 5+ weeks of PTO (including 11 holidays).--- This number goes up automatically with each year of tenure. And if you're really big in to PTO, you can even trade back some salary for more.
                • A hybrid work environment with 3 days a week in office.
                • 100% company-paid medical, dental, and vision insurance. (50% for qualifying dependents.) - And we have good insurance.
                • Paid family leave for men and women (including PTO plus short and long term disability options.)
                • 3% retirement plan matching (plus access to a financial advisor).
                • Home buyer help (including a $1200 closing credit)
                • Mobile phone reimbursement
                • You can opt for a company-supplied PC or Mac laptop. Or if you want to use your own, we'll reimburse you for it.
                • Charitable contribution matching
                • Tax-free metro benefits
                • A sincere respect for work/life balance
                • Money and time off allocated for professional development (also increases with tenure)
                • A diverse team hailing from over 15 countries last time we checked
                • A very hip/cool/funky/quirky office space on Barracks Row, in the heart of Capitol Hill. Just 2 blocks from the metro! -
                • Annual global retreat (where we bring the whole team together for fun, games, and teamwork)
                • See the handbook for all the gory details.

                  A bit more about Taoti---
                  Established in 1996, Taoti Creative is a boutique, full-service creative agency located on Capitol Hill in Washington, DC. - We are privately owned and have no corporate overloads (nothing personal, WPP.) - We do stuff like web development, social media management, branding, experiential marketing, video, AR/VR, etc. - Our mission is to 'move the needle' for our clients. - We leverage technology, creativity, and innovation to generate meaningful and measurable results for our clients-that's what drives us. - Speaking of clients, they're about 60% non-profits, 20% commercial, and 20% federal government. -Some of our customers include World Bank, USAID, DC Water, Discovery Education, American Chemical Society, Jane Goodall Foundation, and dozens of 'National Association of _________,' etc. - Our full-time team of about 50 employees is about 65% in-house and 35% remote. - We hail from over 15 countries. -And for the last four years in a row, we've made the Inc5000 list of fastest-growing companies in the United States. -There's of course plenty of additional information on our website. - If you've not done so already, be sure to check out our culture video: . - Or if you're feeling virtual, here's guided tour of the office in 360 video! - -(Warning: not suitable for printers.)
                  Our Commitment to Diversity and Inclusion
                  Great ideas happen when diverse perspectives come together. - Those perspectives are Taoti's secret sauce. So building a diverse team and culture where everyone has a voice and is included in the process is not just the right thing to do. - It's good for business. -We'd love your own perspective to add to our mix! - We're eager for new, diverse voices to join the team and sincerely hope people from every walk of life will apply! -
                  Next steps--- -
                  If you're qualified and interested, please apply on our website (.) - Please note that these job ads often get placed onto other websites with their own application systems (we're looking at you Jooble!) - And some sites (looking at you Indeed!) have made up random salary ranges (Indeed!) - So please be sure you're applying on our website.
                  Pretty please, no recruiters.

Keywords: Taoti Creative, Washington DC , Marketing Analyst, Advertising , Washington, DC

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