Executive Vice President, Integrated Media Strategy - Healthcare
Company: Resolute Digital, a Weber Shandwick Company
Location: Washington
Posted on: September 21, 2023
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Job Description:
Role: Executive Vice President, Healthcare Communications
Planning
Primary Location: New York City, NY or Washington, DC
About Us:
Weber Shandwick is a leading global communications network that
delivers next-generation solutions to brands, businesses and
organizations in major markets around the world. Led by world-class
strategic and creative thinkers and activators, we have won some of
the most prestigious awards in the industry. Weber Shandwick was
named to -Ad Age's -Agency A-List in 2020 and -Best Places to Work
in 2019. Weber Shandwick was also honored as -PRWeek's -Global
Agency of the Year in 2015, 2016, 2017 and 2018, and -PRovoke's
-Global Agency of the Year in 2015, 2017 and 2019. The firm earned
25 Lions at the 2019 Cannes Lions International Festival of
Creativity. Data-led, with earned ideas at the core, the agency
deploys leading and emerging technologies to inform strategy,
develop critical insights and heighten impact across sectors and
specialty areas, including brand and B2B marketing, healthcare
marketing, change management, employee engagement, corporate
reputation, crisis management, data and analytics, technology,
public affairs, social impact and financial communications. Weber
Shandwick is part of the Interpublic Group (NYSE: IPG). For more
information, visit -
Job Description:
Weber Shandwick is currently seeking an Executive Vice President
(EVP), Healthcare Communications Planning to join our team. This
EVP, Communications Planning will lead the development of a
Healthcare center of excellence (COE) for earned-first digital
strategies, working closely with experts across social and emerging
platforms, influencer management, earned media and content
development. In addition, this role will play a critical role
leading the planning and orchestration across a broad range of
efforts spanning earned, paid, and owned media efforts for a
leading pharmaceutical company, including both corporate and
product communications in partnership with other agencies. They
will work closely with the Client Experience (CX) leads, Strategic
Planning, Analytics, and Media leads on the account to craft
communications strategies and campaigns which earn attention and
drive reputation. This role will report to the EVP, Head of
Communications Planning for North America.
The ideal candidate will have significant experience in the
healthcare space leading product or corporate communications for a
major healthcare company, either at an agency or brand, have a
strong understanding of the current social and political landscape
as it relates to healthcare, and have demonstrated ability to plan
and orchestrate campaigns which earn attention for healthcare
clients. Additionally, the ideal candidate will have significant
experience with data and analytics, working closely with teams
using large datasets (e.g., Acxiom, Epsilon, etc.) to define and
target specific audience communities as well as determine KPIs and
performance measurement strategies. -
Responsibilities:
Qualifications:
The Weber Shandwick Collective recognizes that your health and
wellbeing are a priority. This is why we offer a full suite of
benefits including:
Weber Shandwick is proud to be an Equal Opportunity/Affirmative
Action employer. Weber Shandwick recruits qualified applicants
without regard to race, color, religion, gender, age, ethnic or
national origin, protected veteran status, physical or mental
disability, sexual orientation, gender identity, marital status or
citizenship status.
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Keywords: Resolute Digital, a Weber Shandwick Company, Washington DC , Executive Vice President, Integrated Media Strategy - Healthcare, Advertising , Washington, DC
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