Executive Vice President, Integrated Media Strategy - Healthcare

Company: Resolute Digital, a Weber Shandwick Company
Location: Washington
Posted on: September 21, 2023

Job Description:

Role: Executive Vice President, Healthcare Communications Planning
Primary Location: New York City, NY or Washington, DC
About Us:
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to -Ad Age's -Agency A-List in 2020 and -Best Places to Work in 2019. Weber Shandwick was also honored as -PRWeek's -Global Agency of the Year in 2015, 2016, 2017 and 2018, and -PRovoke's -Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit -
Job Description:
Weber Shandwick is currently seeking an Executive Vice President (EVP), Healthcare Communications Planning to join our team. This EVP, Communications Planning will lead the development of a Healthcare center of excellence (COE) for earned-first digital strategies, working closely with experts across social and emerging platforms, influencer management, earned media and content development. In addition, this role will play a critical role leading the planning and orchestration across a broad range of efforts spanning earned, paid, and owned media efforts for a leading pharmaceutical company, including both corporate and product communications in partnership with other agencies. They will work closely with the Client Experience (CX) leads, Strategic Planning, Analytics, and Media leads on the account to craft communications strategies and campaigns which earn attention and drive reputation. This role will report to the EVP, Head of Communications Planning for North America.
The ideal candidate will have significant experience in the healthcare space leading product or corporate communications for a major healthcare company, either at an agency or brand, have a strong understanding of the current social and political landscape as it relates to healthcare, and have demonstrated ability to plan and orchestrate campaigns which earn attention for healthcare clients. Additionally, the ideal candidate will have significant experience with data and analytics, working closely with teams using large datasets (e.g., Acxiom, Epsilon, etc.) to define and target specific audience communities as well as determine KPIs and performance measurement strategies. -
Responsibilities:

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• Partner with Client Experience (CX) to lead and orchestrate campaign planning and execution across earned, paid, and owned media, with a heavy emphasis on award-worthy product and corporate communications.
  
• Lead the development of our digital media healthcare capabilities, working closely with experts from social and emerging platforms, influencer, earned media and content development teams.
  
• Partner with senior media leads to craft media strategies for earning attention and increase corporate reputation.
  
• Partner with Strategic Planning teams to develop creative and media briefs to guide the planning and execution of media strategies.
  
• Lead the development of audience and media strategies in conjunction with the appropriate analytics and media teams.
  
• Work closely with clients to translate business goals into communications objectives and campaigns.
  
• In partnership with CX, facilitate relationship development with agency and client partners.
  
• In partnership with business leaders, develop a pipeline of growth for digital healthcare clients and capabilities.
  
  Qualifications:
  
  • 
    
  • You are highly collaborative, intellectually curious, and lead by example.
    
  • You have 15+ years of communications and/or media planning experience, with an emphasis on earned media, product communications, and/or corporate communications for major healthcare companies.
    
  • You have 6+ years of experience building and leading high-functioning teams to deliver award-winning work.
    
  • You have 6+ years of demonstrated experience partnering with senior leaders to plan and execute campaigns on behalf of a major client.
    
  • You have cross-functional expertise spanning strategy, earned and paid media, and analytics.
    
  • You have demonstrated experience working with data and analytics teams, particularly to set KPIs, develop measurement strategies, and identify and extract audience insights for media planning. Experience working with a major data company like Acxiom, Epsilon, etc., a plus.
    
  • You maintain a deep understanding of the healthcare landscape, including the social and political landscape.
    
  • Experience working in an agency with cross-functional teams a plus
    
  • Global experience a plus
    
  • Bachelor's degree or greater required
    
    The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
    
    • 
      
    • Medical
      
    • Dental
      
    • Vision
      
    • 401k (with employer match)
      
    • Tuition Reimbursement
      
    • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
      
    • MyDays - Flexible holiday schedules
      
    • Short-Term Disability
      
    • Paid Employee Family Leave
      
    • Family Building Benefit
      
      Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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Keywords: Resolute Digital, a Weber Shandwick Company, Washington DC , Executive Vice President, Integrated Media Strategy - Healthcare, Advertising , Washington, DC