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Marketing Analyst

Company: Taoti
Location: Washington
Posted on: January 27, 2023

Job Description:

Taoti Creative is hiring a Marketing Analyst

We're looking for a Marketing Analyst to dig deep into data to unearth meaningful insights and provide actionable recommendations for our clients. You'll work across teams to analyze data that will shape our approach to web builds, content strategy, paid ad campaigns, and more. We're looking for an inquisitive person who loves looking at the numbers to discern what's happening, why it's happening, and how we can optimize our efforts to meet our clients' objectives.

What you'll do

  • Marketing & Web Analysis: Use our stack of analytics tools (see below) and data from discovery activities-interviews, surveys, etc.-to build insights and recommendations that enhance website performance, user experience, SEO, content strategy, marketing campaigns, and more.
  • Collaborate with strategists, project managers, developers, and client teams to develop, communicate, and implement recommendations based on your analysis.
  • Create dashboards and reports that outline the client's site performance and opportunities for improvement, as well as other key performance metrics and insights.
  • Develop & execute paid media campaigns aligned with marketing goals & objectives, audience targeting, and best practices. Analyze and report on campaign metrics and outcomes.
  • Research and follow industry changes and trends to keep Taoti current on the latest best practices in ROI measurement, conversion tracking, and other critical tools for optimizing campaigns and analyzing impact.

    Experience and Requirements

    • 2-3 years experience (at minimum) focused on digital marketing analytics.
    • Bachelor's degree or equivalent experience in marketing, data science, analytics, or another relevant field.
    • Ability to identify strong insights from analytics and turn them into actionable recommendations.
    • Experience with Google Tag Manager and Google Analytics, preferably both UA and GA4.
    • Knowledge of SEO principles and best practices.
    • Understanding of the marketing funnel and key metrics that align to each stage of the funnel.
    • Experience working with social media data to inform paid and organic strategies.
    • Experience creating and interpreting data visualizations.
    • Understanding of basic applied statistics.
    • Knowledge of major digital marketing industry shifts, such as increased privacy protection and reduced reliability of third-party cookies, as well as strategies for addressing these shifts.
    • Excellent communication skills.

      Pluses:
      • Experience creating complex, custom analytics implementations using GTM
      • Paid media planning, buying and campaign execution
      • Deep knowledge of technical SEO best practices
      • Coding skills in a relevant language such as JavaScript

        Analytics tools you'll use:

        Web Analytics Implementation + Reporting
        • Google Tag Manager
        • Google Analytics (Universal Analytics and GA4)
        • Drupal and WordPress (most of our clients use one of these as their CMS)
        • Google Data Studio
        • Windsor.ai

          Campaign Analytics + Reporting
          • Google Ads
          • Social media native platform analytics for paid and organic social campaigns
          • Sendible, Sprout, and other social media management tools
          • MailChimp and other email clients
            • Meltwater and other social listening tools

              UX + SEO Research and Strategy
              • SEMrush
              • CrazyEgg
              • Screaming Frog
                • Google Search Console

                  Logistics

                  This is a full-time, W2, "in-house" role based out of our Washington, DC office. A note about what it means to be "in-house" here: We only recently started coming back to the office, so our policies and expectations are still evolving. That said, the rule of thumb is that most employees in the DC area should be in the office at least half time. Certain roles (such as managers or people involved in projects that require more on-site meetings) may be more, and that may change from time to time. Ultimately, our goal is to embrace a hybrid office culture that balances the needs of the agency with the needs of employees.

                  What's the corporate culture like?

                  "Fun but focused," as one Taoti put it, is a great way to sum up our culture. We're a fun and casual shop. The kind of place where you can wear whatever, come and go as you please, and have autonomy over your own day for the most part. But we take the work seriously and believe deep in the mission to make meaningful and measurable impacts for our clients. All the perks and shenanigans and borderline irreverent tone are fun, but to really fit in here, you need to be about the work.

                  We believe in something we call our "QIST Culture." Quality. Innovation. Service. And Teamwork. We are always striving to improve these four areas (to the extent that we have a fund of a quarter million dollars per year that anyone can spend from in the interest of going above and beyond towards any of these four values.

                  We also believe in total transparency and open communication across teams and across ranks. Instead of chain-of-command, we want everyone to have and share their own voice. Every other Thursday, the CEO holds 'CafeClutch' just so he can hear ideas and feedback directly from the team instead of through the filter of management.

                  Want to see what life at Taoti looks like? Check out our Instagram or 'about us' video. There's even a 360 tour of the office.

                  What about benefits?
                  • 3 weeks PTO for starters. You gain more with tenure. And if you're really big in to PTO, you can even trade back some salary for more.
                  • A hybrid work environment with roughly half time in office, half time remote.
                  • 100% company-paid medical, dental, and vision insurance. (50% for qualifying dependents.) And we have good insurance.
                  • Paid family leave for men and women (including PTO plus short and long term disability options.)
                  • 3% retirement plan matching (plus access to a financial advisor).
                  • Home buyer help (including a $1200 closing credit)
                  • Mobile phone reimbursement
                  • You can opt for a company-supplied PC or Mac laptop. Or if you want to use your own, we'll reimburse you for it.
                  • Charitable contribution matching
                  • Tax-free metro benefits
                  • A sincere respect for work/life balance
                  • Money and time off allocated for professional development (also increases with tenure)
                  • A diverse team hailing from over 15 countries last time we checked
                  • A very hip/cool/funky/quirky office space on Barracks Row, in the heart of Capitol Hill. Just 2 blocks from the metro!
                  • Annual global retreat (where we bring the whole team together for fun, games, and teamwork)
                  • See the handbook for all the gory details.

                    A bit more about Taoti...

                    Established in 1996, Taoti Creative is a boutique, full-service creative agency located on Capitol Hill in Washington, DC. We are privately owned and have no corporate overloads (nothing personal, WPP.) We do stuff like web development, social media management, branding, experiential marketing, video, AR/VR, etc. Our mission is to 'move the needle' for our clients. We leverage technology, creativity, and innovation to generate meaningful and measurable results for our clients-that's what drives us. Speaking of clients, they're about 60% non-profits, 20% commercial, and 20% federal government. Some of our customers include World Bank, USAID, DC Water, Discovery Education, American Chemical Society, Jane Goodall Foundation, and dozens of 'National Association of _________,' etc. Our full-time team of about 50 employees is about 65% in-house and 35% remote. We hail from over 15 countries. And for the last four years in a row, we've made the Inc5000 list of fastest-growing companies in the United States. There's of course plenty of additional information on our website. If you've not done so already, be sure to check out our culture video: https://vimeo.com/289302105. Or if you're feeling virtual, here's guided tour of the office in 360 video! https://www.youtube.com/watch?v=x7KkzdmSGTM (Warning: not suitable for printers.)

                    Our Commitment to Diversity and Inclusion

                    Great ideas happen when diverse perspectives come together. Those perspectives are Taoti's secret sauce. So building a diverse team and culture where everyone has a voice and is included in the process is not just the right thing to do. It's good for business. We'd love your own perspective to add to our mix! We're eager for new, diverse voices to join the team and sincerely hope people from every walk of life will apply!

                    Next steps...

                    If you're qualified and interested, please apply on our website (www.taoti.com/careers.) Please note that these job ads often get placed onto other websites with their own application systems (we're looking at you Jooble!) And some sites (looking at you Indeed!) have made up random salary ranges (Indeed!) So please be sure you're applying on our website.

                    Pretty please, no recruiters.

Keywords: Taoti, Washington DC , Marketing Analyst, Advertising , Washington, DC

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