Senior Copywriter

Company: Highmark Health
Location: Washington
Posted on: January 28, 2023

Job Description:

Company :Highmark HealthJob Description :JOB SUMMARYThis job calls for a senior writer with a particular set of skills. The ideal writer will have a business writing or technical writing background but will possess the talent to command Highmarks simple but conversational brand voice. Day-to-day responsibilities include rewriting dense, often challenging documents, and bringing them into an audience-friendly tone. Projects will span member letters, website copy, flyers, brochures, and direct mail pieces. This position requires effective communication and collaboration with members of Highmarks account team, strategists, and designers. It requires an ability to write at different reading levels and a knack for writing efficiently when confronted with dense, often cumbersome documents.ESSENTIAL RESPONSIBILITIES

• Interpret and rewrite copy that needs to be brought into Highmarks brand voice
• Provide subject-matter direction and expertise to complete projects and assignments.
• Write content for printed, electronic and digital communications, including flyers, websites, emails, text messages, FAQs/talking points, newsletters, RFP/RFI responses, presentations, and social media content, that are appropriate for the intended audience, understandable, persuasive and effectively achieve marketing goals.
• Ensure communications are accurate, on message and brand, appropriate and completed/distributed on time and on budget to all markets. Ensures proofreading and readability/health literacy.
• Act as a resource for colleagues with less experience.
• Other duties as assigned or requested.REQUIRED EDUCATIONBachelor's Degree - Journalism, Communications, English or Marketing with concentration in advertising or public relations or business communications or a related communications fieldSubstitutionNo SubstitutionsPREFERRED EDUCATIONNoneEXPERIENCEMinimum:
  • 5 years of relevant, progressive experience in the area of specializationPreferred:
    • Marketing and copywriting experience in the healthcare industrySKILLS
      • Assignments are broad in scope and require depth of knowledge as well as ingenuity and originality. Solves complex problems often by taking a new perspective using existing solutions
      • Provides consulting to subject matter experts about writing capabilities prior to engagement
      • High standard of professional conduct
      • Attention to detail and command of language
      • Developed understanding of online and offline production processes
      • Good understanding of health insurance terminology and health literacyREQUIRED LICENSURENonePREFERRED LICENSURENoneTRAVEL REQUIREMENT:0% - 25%LANGUAGE REQUIREMENTNonePHYSICAL, MENTAL DEMANDS AND WORKING CONDITIONS( The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship).Position Type:Office-BasedOffice-Based PositionsAn employee in this position works in an office environment. The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email). The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks. The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.Teaches/Trains others regularlyDoes Not ApplyTravels regularly from the office to various work sites or from site-to-siteRarelyWorks primarily out-of-the office selling products/services (Sales employees)Does Not ApplyPhysical Work Site RequiredYesMost On-The-Road PositionsAn employee in this position may work in a home or company office environment but is also frequently driving to and from various locations to perform the work off-site. The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email). The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks. The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.Non-Office-Based PositionsAn employee in this position is frequently required to move throughout the workplace, sit, stand and walk, use hands and fingers to hold objects, tools or controls, possess fine motor skills (e.g., to write and operate a computer or to steer transportation equipment), possess gross motor skills (e.g., to carry items), reach with hands and arms, climb stairs and ladders, balance, stoop, kneel crouch and crawl, communicate effectively, and talk and hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The employee must be able to work in a busy environment where decisions often must be made quickly, must attend work on a regular and reliable basis, must adhere to all workplace policies, and may be called upon to work outside regular business hours. This work occurs in a [example: warehouse, hospital or providers office or mailroom].Lifting: up to 10 poundsOccasionallyLifting: 10 to 25 poundsDoes Not ApplyLifting: 25 to 50 poundsDoes Not ApplyADDITIONAL INFORMATIONChanges Approved By:Jeff CypherDisclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policiesAs a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Companys Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employees responsibility to comply with the companys Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.Pay Range Minimum:$57,700.00Pay Range Maximum:$106,700.00Base pay is determined by a variety of factors including a candidates qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.EEO is The LawEqual Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf )We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.orgCalifornia Consumer Privacy Act Employees, Contractors, and Applicants NoticeReq ID: J216921

Keywords: Highmark Health, Washington DC , Senior Copywriter, Advertising , Washington, DC