Advertising Associate

Company: Eliassen Group
Location: Washington
Posted on: August 7, 2022

Job Description:

SummaryThe Advertising Associate is a key member of the ACS Publications sales and marketing team. This position will lead the advertising program for the ACS Publications division, covering all digital media, and some print where required. The role will serve all marketing teams in the division and will be responsible for the overarching advertising strategy as well as the day-to-day management of ad campaigns. The successful candidate will be the go-to person for all advertising knowledge and will use cutting edge technology to maximize the impact of the advertising program with a close eye on ROI for the marketing teams and the organization as a whole. The position reports to Manager, Marketing Operations, and works in collaboration with the wider marketing teams. Position Accountabilities

• Responsible for the strategy, execution, optimization and analysis of digital advertising campaigns including display, AdWords, social media, industry publications and any print campaigns required by the teams
• Daily optimization of campaigns and coordination with the marketing team
• Develop new workflows to streamline the initiation and implementation of advertising campaigns
• Explore, demo and RFP media vendor platforms (DSPs) to improve efficiency and reach of digital campaigns
• Work with SMEs in-house to advise on best placements of digital media
• Create best practice documentation and train teams to maximize success and return on investment
• Create and manage a reporting and analysis structure around digital ad campaigns that demonstrates effectiveness and ROI, reporting these results to individual team members and management
• Work with marketing operations colleagues and marketing automation platform to develop an ABM advertising program
• Coordinate with external vendors to provide additional resources on large-scale advertising initiatives at conferences and events
• Communicate goals, initiatives and results of the use of ACS Publication's advertising and journal marketing campaigns internally and cross divisionally
• Develop detailed documentation covering all processes, how-to guides, best practice and tips for marketers involved in the conception of advertising campaignsEducation/Experience/Technological KnowledgeCollege degree (relevant field) or equivalent experience; usually has an advanced degree (relevant field) or equivalent experience. 5+ years of related hands-on experience working within advertising environment. Advertising platform experience essential (DSP preferred).Job ID: 369558

Keywords: Eliassen Group, Washington DC , Advertising Associate, Advertising , Washington, DC