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Director, Digital Marketing

Company: Greystar
Location: Washington
Posted on: August 6, 2022

Job Description:

The Digital Marketing Director is a critical role who will partner directly with the Sr. Director of Digital Marketing in a newly created National Marketing Center of Excellence (COE) agile Digital Team. The COE for Digital Marketing is a nationally focused team of five that is on pace to grow exponentially in 2022. Greystar has adopted an effective agile modern process that increases the speed and flexibility of marketing efforts to maximize performance.

We are looking for an exceptional leader, a head coach and team player who has a proven track record of building strong marketing teams consisting of subject-matter experts who align with best practices in digital strategies, enhanced education while bringing

together best-in-class suppliers who are innovative and will continue to bolster Greystar property performance and growth.

The qualified candidate should understand the concepts around the agile model which represents more of a "Hockey" team player mindset and have a robust understanding of the entire digital ecosystem. The primary purpose of this position is to plan, develop and implement digital marketing strategies in accordance with departmental goals, objectives, standards of performance, policies, and procedures within an agile marketing environment.

This role will also ensure operational excellence, customer satisfaction, quality control, and achievement of revenue growth targets through the successful completion of departmental initiatives and management of daily internal customer and collaboration projects.

Job Description

Essential Responsibilities:

  • Work directly with the Sr. Director to oversee the strategy and execution of a unique test and learn agile marketing team.
  • Ensure successful creation and implementation of integrated marketing strategies across digital advertising; Paid search/Paid social, Display/retargeting, SEO, email marketing and website conversion optimization.
  • Build and execute testing roadmaps to drive continual optimizations, new channel growth, creative insights and audience learnings.
  • Optimize the marketing mix based on performance metrics identified during testing and create plans to scale strategies where it makes sense.
  • Actively measure performance of all marketing campaigns and work closely with the Analytics team to develop the digital narrative and communicate results to the broader team.
  • Identify areas of improvement where automation can be implemented to improve conversion.
  • Management of multiple digital agencies and oversight to an 8-figure budget.
  • Manage a team with 2-4 direct reports with oversight to a larger team of 14.
  • Partner with department heads and marketing leaders to gather information to understand the priorities and needs of the US property management business and ensures the function is aligned with their priorities, as well as the Greystar enterprise strategy.
  • Establish project goals, budgets, timelines, and measures of success for departmental projects.
  • Serves as digital marketing subject matter expert and point of contact for projects managed by other cross functional teams to ensure that the department's requirements are communicated and incorporated into solutions.
  • Supports marketing team members in the US by providing counsel, on-going education, and training, and recommending digital marketing solutions to business challenges.
  • Manages daily departmental operational tasks including department P&L budgets and completing accounting duties.
  • Prepares updates, reports, and budget forecasts to inform key business leaders of the team's progress on achieving established goals and priorities

    Organizational Responsibilities:
    • Maintains an ongoing knowledge of developments in the field of digital marketing to help the company operate with efficiency and innovation.
    • Establishes and maintains relationships inside and outside the industry and with strategic business partners.
    • Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).
    • Practices proper safety techniques in accordance with company, property, and departmental policies, procedures, and standards by immediately reporting any employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s).
    • Identifies areas for improvement and offers suggestions to improve efficiency and productivity.
    • Keeps abreast of current changes in technology, processes, and standards within and outside the industry.
    • Incumbents work in an office environment or remote with occasional office visits.

      Knowledge, Skills, Abilities:
      • Bachelor's degree in marketing, advertising, communications, or business is preferred.
      • Minimum 8 years of hands-on experience in digital marketing with deep experience in acquisition tactics driving significant year over year growth.
      • 3 years of managerial or director level experience.
      • Channel expertise across paid and organic channels, including paid social, programmatic display, SEM, video, content, email and partnerships.
      • Well versed in Google Analytics, web tagging and tracking with a focus on data-driven marketing, expertise in digital marketing technology and tools.
      • Experience with agile marketing models, sprint planning and execution in a test and learn environment.
      • Experience working with cross-functional teams and agencies.
      • High proficiency using Excel, and all other MS Office applications as well as task management platforms.
      • Demonstrated proficiency in complex data analysis, reporting and data management.
      • Excellent verbal and written communication and interpersonal skills, a strong leader with the ability to thrive in a collaborative fast-paced environment.
      • Candidates should possess diplomacy and good judgment so they can leverage these skills to communicate persuasively through all levels of the organization.
      • Extreme attention to detail, adaptability, excellent time management, and dedication to staying organized.
      • Ability to work independently and remotely.
      • Digital or creative agency experience is preferred.
      • Demonstrates Greystar core values in all aspects of work - strong ethical character and commitment to service.

        Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.

        Greystar will consider for employment qualified applicants with arrest and conviction records.

Keywords: Greystar, Washington DC , Director, Digital Marketing, Advertising , Washington, DC

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