Social Media Specialist

Company: Freedom House
Location: Washington
Posted on: June 25, 2022

Job Description:

ABOUT FREEDOM HOUSE:

Freedom House is founded on the core conviction that freedom flourishes in democratic nations where governments are accountable to their people; the rule of law prevails; and freedoms (such as freedoms of expression, association, and belief, as well as respect for the rights of women, minorities and historically marginalized groups) are guaranteed. We speak out against the main threats to democracy and empower citizens to exercise their fundamental rights through a unique combination of analysis, advocacy, and direct support to frontline defenders of freedom, especially those working in closed authoritarian societies. Established 80 years ago to respond to the threats posed by fascism, we know there is no more powerful force for the development of human society than democracy. As the world experiences the 15th year of consecutive democratic decline, our work-and our people carrying it out around the world-have never mattered more.

POSITION SUMMARY:

Freedom House is seeking a Social Media Specialist to assist in the development and implementation of a social media strategy that will inform and engage key audiences. This includes managing a range of social accounts across several platforms, scheduling and creating appropriate content, tracking results, and generating ideas for engagement. It requires working with colleagues across the organization to develop content and align messaging. The ideal candidate will have experience managing accounts across a variety of social media platforms on behalf of organizations.

PRINCIPAL DUTIES, RESPONSIBILITIES AND EXPECTATIONS:

* Work across the communication team to develop a social media strategy (including paid and earned tactics) that educates Freedom House target audiences on a range of issues including democracy, human rights and freedom; raises the visibility of Freedom House's work and experts; increases web traffic and boosts engagement with target audiences.
* Build social media content on behalf of the organization and campaigns across major social platforms (LinkedIn, Twitter, Facebook, YouTube and other platforms as appropriate) proactively, and upon request from other teams across the organization
* Schedule and create a range of content that is appropriate for a variety of accounts, such as infographics, videos, photos, polls, articles, statements and other key messages
* Manage all content calendars related to social media to ensure that all teams' and regions' content and plans are effectively and strategically executed
* Work with our PR firm on social media content, social press kits and influencer outreach planning and implementation in support of key report launches
* Develop content in conjunction with subject matter experts and leadership
* Monitor engagement, develop strategy for replying, and direct questions to the appropriate team when needed
* Evaluate the success of various campaigns and prepare campaign recaps for leadership
* Understand the importance of producing high-quality content and being organized, grammatically correct, and detail oriented
* Stay up-to-date on social media best practices at large and within the nonprofit, democracy, international relations, and human rights space
* Demonstrate the ability to manage multiple projects at the same time
* Demonstrate an eagerness to stay informed on emerging social media trends, tactics, and best practices, as well as key developments in current events around the world related to our issues.
* Work well as part of team, with a demonstrated ability to contribute to broader marketing and communication initiatives

JOB QUALIFICATIONS

* Minimum three years of experience managing social media on behalf of an organization
* Bachelor's degree in communication, journalism, marketing, English or a related field preferred
* Demonstrated track record of creating high quality social media content and managing content for a variety of channels
* Strong understanding of social media, including paid and earned tactics, posting cadence, preferred content types, engagement strategies and evaluation
* Knowledge of, and passion for, democracy, human rights, and/or civic engagement issues is highly desirable

SKILLS AND COMPETENCIES

* Excellent written communication skills, and strong copywriting and proofreading skills
* Graphic design and video/picture editing abilities preferred
* Strong organizational skills and an eye for details
* Ability to take initiative, work with a sense of urgency and set priorities with minimal supervision
* Demonstrated commitment to diversity, equity, and inclusion in the workplace or your community;
* Excellent judgement, understanding when to seek counsel if unsure on what to share
* Ability to thrive in fast-paced, dynamic environment
* Must have strong analytical skills to analyze metrics and create reports
* Familiarity with Sprout Social or other social media scheduling tools
* Adept with Canva, the Adobe Creative Cloud and the full Microsoft Office Suite

ADDITIONAL INFORMATION

Applicants are required to complete our online application form and to submit a resume and a cover letter that outlines interests and qualifications for this position.

* Diversity makes our work stronger. We actively seek a diverse applicant pool and encourage candidates of all backgrounds to apply.
* Freedom House provides a strong benefits package, including a 403(b)-retirement account, commuter benefits, flexible hours, floating holidays, high employer contributions to medical, dental, and vision premiums, basic and voluntary life and AD&D insurance, short- and long-term disability, flexible spending account, and more.
* Salaries are commensurate with experience and based on pay grades that prioritize equity across the organization. This range for this position starts at $50,000 and may extend to $65,000, depending on experience and qualifications.
* Staff members are currently working remotely or partially remotely due to Covid-19, and Freedom House is continuing to evaluate when and under what circumstances staff will return to the office. This position will start completely or partially remote and may require mandatory relocation to Washington DC once circumstances allow (no earlier than July 1, 2022).
* Candidates must possess long-term authorization to work in the United States. Freedom House will not sponsor work visas.

Disclaimer: This job description is only a summary of the typical functions of the job. It is not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder may differ from those outlined in the job description and other duties, as assigned, may be part of the job. Freedom House may add, change, or remove essential and other duties at any time.

Keywords: Freedom House, Washington DC , Social Media Specialist, Advertising , Washington, DC