Social Media Specialist
Company: Freedom House
Location: Washington
Posted on: June 25, 2022
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Job Description:
ABOUT FREEDOM HOUSE:
Freedom House is founded on the core conviction that freedom
flourishes in democratic nations where governments are accountable
to their people; the rule of law prevails; and freedoms (such as
freedoms of expression, association, and belief, as well as respect
for the rights of women, minorities and historically marginalized
groups) are guaranteed. We speak out against the main threats to
democracy and empower citizens to exercise their fundamental rights
through a unique combination of analysis, advocacy, and direct
support to frontline defenders of freedom, especially those working
in closed authoritarian societies. Established 80 years ago to
respond to the threats posed by fascism, we know there is no more
powerful force for the development of human society than democracy.
As the world experiences the 15th year of consecutive democratic
decline, our work-and our people carrying it out around the
world-have never mattered more.
POSITION SUMMARY:
Freedom House is seeking a Social Media Specialist to assist in the
development and implementation of a social media strategy that will
inform and engage key audiences. This includes managing a range of
social accounts across several platforms, scheduling and creating
appropriate content, tracking results, and generating ideas for
engagement. It requires working with colleagues across the
organization to develop content and align messaging. The ideal
candidate will have experience managing accounts across a variety
of social media platforms on behalf of organizations.
PRINCIPAL DUTIES, RESPONSIBILITIES AND EXPECTATIONS:
* Work across the communication team to develop a social media
strategy (including paid and earned tactics) that educates Freedom
House target audiences on a range of issues including democracy,
human rights and freedom; raises the visibility of Freedom House's
work and experts; increases web traffic and boosts engagement with
target audiences.
* Build social media content on behalf of the organization and
campaigns across major social platforms (LinkedIn, Twitter,
Facebook, YouTube and other platforms as appropriate) proactively,
and upon request from other teams across the organization
* Schedule and create a range of content that is appropriate for a
variety of accounts, such as infographics, videos, photos, polls,
articles, statements and other key messages
* Manage all content calendars related to social media to ensure
that all teams' and regions' content and plans are effectively and
strategically executed
* Work with our PR firm on social media content, social press kits
and influencer outreach planning and implementation in support of
key report launches
* Develop content in conjunction with subject matter experts and
leadership
* Monitor engagement, develop strategy for replying, and direct
questions to the appropriate team when needed
* Evaluate the success of various campaigns and prepare campaign
recaps for leadership
* Understand the importance of producing high-quality content and
being organized, grammatically correct, and detail oriented
* Stay up-to-date on social media best practices at large and
within the nonprofit, democracy, international relations, and human
rights space
* Demonstrate the ability to manage multiple projects at the same
time
* Demonstrate an eagerness to stay informed on emerging social
media trends, tactics, and best practices, as well as key
developments in current events around the world related to our
issues.
* Work well as part of team, with a demonstrated ability to
contribute to broader marketing and communication initiatives
JOB QUALIFICATIONS
* Minimum three years of experience managing social media on behalf
of an organization
* Bachelor's degree in communication, journalism, marketing,
English or a related field preferred
* Demonstrated track record of creating high quality social media
content and managing content for a variety of channels
* Strong understanding of social media, including paid and earned
tactics, posting cadence, preferred content types, engagement
strategies and evaluation
* Knowledge of, and passion for, democracy, human rights, and/or
civic engagement issues is highly desirable
SKILLS AND COMPETENCIES
* Excellent written communication skills, and strong copywriting
and proofreading skills
* Graphic design and video/picture editing abilities preferred
* Strong organizational skills and an eye for details
* Ability to take initiative, work with a sense of urgency and set
priorities with minimal supervision
* Demonstrated commitment to diversity, equity, and inclusion in
the workplace or your community;
* Excellent judgement, understanding when to seek counsel if unsure
on what to share
* Ability to thrive in fast-paced, dynamic environment
* Must have strong analytical skills to analyze metrics and create
reports
* Familiarity with Sprout Social or other social media scheduling
tools
* Adept with Canva, the Adobe Creative Cloud and the full Microsoft
Office Suite
ADDITIONAL INFORMATION
Applicants are required to complete our online application form and
to submit a resume and a cover letter that outlines interests and
qualifications for this position.
* Diversity makes our work stronger. We actively seek a diverse
applicant pool and encourage candidates of all backgrounds to
apply.
* Freedom House provides a strong benefits package, including a
403(b)-retirement account, commuter benefits, flexible hours,
floating holidays, high employer contributions to medical, dental,
and vision premiums, basic and voluntary life and AD&D
insurance, short- and long-term disability, flexible spending
account, and more.
* Salaries are commensurate with experience and based on pay grades
that prioritize equity across the organization. This range for this
position starts at $50,000 and may extend to $65,000, depending on
experience and qualifications.
* Staff members are currently working remotely or partially
remotely due to Covid-19, and Freedom House is continuing to
evaluate when and under what circumstances staff will return to the
office. This position will start completely or partially remote and
may require mandatory relocation to Washington DC once
circumstances allow (no earlier than July 1, 2022).
* Candidates must possess long-term authorization to work in the
United States. Freedom House will not sponsor work visas.
Disclaimer: This job description is only a summary of the typical
functions of the job. It is not an exhaustive or comprehensive list
of all possible job responsibilities, tasks, and duties. The
responsibilities, tasks, and duties of the jobholder may differ
from those outlined in the job description and other duties, as
assigned, may be part of the job. Freedom House may add, change, or
remove essential and other duties at any time.
Keywords: Freedom House, Washington DC , Social Media Specialist, Advertising , Washington, DC
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