Head of Marketing & Communications (Membership)
Company: American Physical Society
Location: College Park
Posted on: June 25, 2022
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Job Description:
American Physical SocietyID: 1245Location: RemoteDepartment:
Communications
Head of Marketing & Communications (Meetings)
Who we are:
The American Physical Society (APS) is a nonprofit membership
organization working to advance and diffuse the knowledge of
physics through its outstanding research journals, scientific
meetings, and education, outreach, advocacy, and international
activities. APS represents more than 50,000 members, including
physicists in academia, national laboratories, and industry in the
United States and throughout the world.
Position Summary:
The Head of Integrated Marketing Communications, Membership &
Programs leads marketing and communications strategy for a
portfolio of APS programs and services (e.g. membership, advocacy,
fundraising, diversity efforts) to create awareness, maximize
engagement, and grow revenue.
Responsibilities:
Strategy: Develop and manage marketing and communications strategy
for a portfolio of APS programs and services.
Marketing: Oversee portfolio-specific marketing campaigns, employ
best practices across paid, owned, and earned channels, monitor
KPIs, and provide real-time feedback for program leads by
leveraging data, analytics, and customer research.
Media/Public Relations: Handle portfolio-specific press inquiries
and coordinate responses, prepare and distribute press releases and
other materials, and oversee press events for APS programs.
Membership Marketing: Promote membership benefits, pricing, and
value.
Exhibits & Promotional Activities: Support portfolio-related
APS-staffed exhibits and manage the sale of promotional materials
(APS Store).
Communities: Manage online communities to optimize interactions
between community members and increase information sharing.
Content: Communicate the APS story consistently and effectively
through the development of portfolio-specific key messaging.
Email: Oversee portfolio-related email marketing strategy, ensure
accuracy and effectiveness of messaging, and monitor cadence of
portfolio-related emails.
Digital: Collaborate with Head of Web Strategy and others to
utilize digital platforms (CRM, email tools, websites) to build
successful customer journeys and monitor customer insights.
Brand: Collaborate with the Head of Brand to ensure consistent
usage and effectiveness of the APS brand.
Social Media: Oversee portfolio-specific social media channels and
messaging, and monitor channels to identify and address issues and
present solutions.
Management: Manage a team of communications professionals,
establish workflows and operating procedures, allocate resources,
and assure quality.
Crisis Communications: Monitor reputation and manage incidents,
public controversies, and news inquiries/situations related to the
portfolio that could positively or negatively impact the
organization's or profession's reputation.
Executive: Assist with media training and preparation of
portfolio-specific presentations, speeches, and talking points for
senior and volunteer leadership.
Project Management: Oversee communication plans, track campaign
progress, and allocate resources to deliver initiatives on
time.
Reporting: Create reports on communications activities.
The APS has a "remote first" concept that promotes equal treatment
and equal access, independent of physical work location, with a
majority of staff working primarily from remote work locations.
This position could require at times in office work, various
geographic events and meeting attendance as instructed by your
Supervisor. APS values diversity and welcomes candidates from a
variety of backgrounds. APS offers a dynamic work environment with
an outstanding total compensation package including salary,
outstanding benefits, and excellent paid time off.
Education: Bachelor's degree in marketing, communications, or other
related fields is required.
Experience, Knowledge, Skills, and Abilities:
Minimum of 8 years of progressive experience managing marketing and
communications, preferably at an association or nonprofit.
Minimum of 3 years of experience performing integrated marketing
communications tasks for a membership association and managing a
team of communications professionals.
Strong leadership and management experience.
Experience working with publishing and editorial professionals.
Experience managing a team in a multi-tasked, detail- and
deadline-oriented environment.
Experience successfully managing corporate image and interacting
with the media.
Excellent writing and proofreading skills.
Excellent polished interpersonal and public speaking skills.
Excellent organizational, analytical, and problem-solving
skills.
Ability to proactively identify and respond to needs.
Experience managing workflow and projects in Asana or similar
tools.
Expert in specialized software such as tools for analytics, social
media management, media monitoring, customer relationship
management, and email marketing.
Proficient in commonly used technology platforms and software,
including Google Business. Applications, Gmail, Asana, word
processing, and spreadsheets.
Ability to work well with interdepartmental teams as well as
independently.
Travel: This position could require at times in office work,
various geographic events and meeting attendance as instructed by
your Supervisor.
Work Environment:
Our physical offices are located in Long Island, NY, Washington,
D.C and College Park, MD. We are operational in most US states.
While most duties can be conducted remotely, all positions require
periodic in-person work at the assigned physical location and
periodic travel to other APS locations, meetings and events as
assigned by your Supervisor. The American Physical Society allows
flexible work hours, responsiveness is required however during the
core 9 am to 5 pm Eastern Standard Time workday. The successful
candidate will join a collaborative international organization.
This is Us:
Help us achieve our mission of advancing and diffusing the
knowledge of physics for the benefit of humanity, promote physics,
and serve the broader physics community.
At APS, we:
Provide a welcoming and supportive professional home for an active,
engaged, and diverse membership
Advance scientific discovery and research dissemination
Advocate for physics and physicists, and amplify the voice for
science
Share the excitement of physics and communicate the essential role
physics plays in the modern world
Promote effective physics education for all
Core Values:
Core values are essential to shaping the culture of an
organization. They provide the structure and guidance for how we
conduct ourselves in our day-to-day interactions. Every employee
has a responsibility for upholding these values. The behaviors and
actions associated with demonstrating competency in these Core
Values are described in a separate document.
Our Core Values:
The Scientific Method
Truth and Integrity
Diversity, Inclusion, and Respect
Partnering, Cooperation, and Open Collaboration
Speaking Out
Education and Learning
Amazing 2022 Benefit Offerings:
Flexible schedules and ability to work remotely
8% employer-paid retirement contribution
Investment advisement services: 100% employer paid
Medical benefits: PPO or HDHP option
Employer contribution to FSA or HSA account, eligibility based on
medical plan enrollment
Dental benefits: individual coverage 100% employer paid
Vision benefits: individual and dependent coverage 100% employer
paid
Basic Life & Accident insurance: employee coverage 100% employer
paid
Supplemental Life & Accident insurance, including spouse &
dependent child(ren) coverage
Disability insurance: employee coverage 100% employer paid
Healthcare, Commuter & Dependent care flexible spending
accounts
Vacation: 15 days annually
Generous holiday leave: 14 paid days of significance; includes one
week closure at the end of December
Personal leave: 4 days annually
Volunteer leave: 1 day annually
Sick leave: 10 days annually
10 weeks employer-paid family leave
College tuition reimbursement plan
Job related seminar & continuing education
Training and professional development; access to LinkedIn Learning
on-demand courses
Employee Assistance Program
Mindfulness Meditation: live and on-demand classes
The American Physical Society is an affirmative action and equal
opportunity employer. It is the policy of American Physical Society
not to discriminate or allow the harassment of employees or
applicants on the basis of race, religious creed, alienage or
citizenship, religion, color, ethnicity, sex, national origin, age,
disability, marital status, familial status, protected veteran
status, protected military status, physical or mental disability,
sexual orientation, gender identity, genetic information,
predisposing genetic characteristics, ancestry, domestic violence
victim status or any other characteristic protected by law with
regard to any employment practices, including recruitment,
advertising, job application procedures, hiring, upgrading,
training, promotion, transfer, compensation, job assignments,
benefits and/or other terms, conditions, or privileges of
employment, provided the individual is qualified, with or without
reasonable accommodations, to perform the essential functions of
the job. This policy applies to all jobs at APS. The American
Physical Society is committed to providing access, equal
opportunity and reasonable accommodation for individuals with
disabilities in employment, its services, programs, and activities.
To request a reasonable accommodation, please contact APS Human
Resources at hr@aps.org. PM21 #LI-SB1
All APS Employees must be vaccinated and provide proof of
vaccination via our secured vaccination portal Safeter upon hire,
unless they have an HR approved medical or religious exemption. The
APS has a "remote first" concept that promotes equal treatment and
equal access, independent of physical work location, with a
majority of staff working primarily from remote work locations. We
welcome you to apply today!
PI183210256
Keywords: American Physical Society, Washington DC , Head of Marketing & Communications (Membership), Advertising , College Park, DC
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