Head of Marketing & Communications (Membership)

Company: American Physical Society
Location: College Park
Posted on: June 25, 2022

Job Description:

American Physical SocietyID: 1245Location: RemoteDepartment: Communications


Head of Marketing & Communications (Meetings)

Who we are:

The American Physical Society (APS) is a nonprofit membership organization working to advance and diffuse the knowledge of physics through its outstanding research journals, scientific meetings, and education, outreach, advocacy, and international activities. APS represents more than 50,000 members, including physicists in academia, national laboratories, and industry in the United States and throughout the world.


Position Summary:


The Head of Integrated Marketing Communications, Membership & Programs leads marketing and communications strategy for a portfolio of APS programs and services (e.g. membership, advocacy, fundraising, diversity efforts) to create awareness, maximize engagement, and grow revenue.


Responsibilities:




Strategy: Develop and manage marketing and communications strategy for a portfolio of APS programs and services.
Marketing: Oversee portfolio-specific marketing campaigns, employ best practices across paid, owned, and earned channels, monitor KPIs, and provide real-time feedback for program leads by leveraging data, analytics, and customer research.
Media/Public Relations: Handle portfolio-specific press inquiries and coordinate responses, prepare and distribute press releases and other materials, and oversee press events for APS programs.
Membership Marketing: Promote membership benefits, pricing, and value.
Exhibits & Promotional Activities: Support portfolio-related APS-staffed exhibits and manage the sale of promotional materials (APS Store).
Communities: Manage online communities to optimize interactions between community members and increase information sharing.
Content: Communicate the APS story consistently and effectively through the development of portfolio-specific key messaging.
Email: Oversee portfolio-related email marketing strategy, ensure accuracy and effectiveness of messaging, and monitor cadence of portfolio-related emails.
Digital: Collaborate with Head of Web Strategy and others to utilize digital platforms (CRM, email tools, websites) to build successful customer journeys and monitor customer insights.
Brand: Collaborate with the Head of Brand to ensure consistent usage and effectiveness of the APS brand.
Social Media: Oversee portfolio-specific social media channels and messaging, and monitor channels to identify and address issues and present solutions.
Management: Manage a team of communications professionals, establish workflows and operating procedures, allocate resources, and assure quality.
Crisis Communications: Monitor reputation and manage incidents, public controversies, and news inquiries/situations related to the portfolio that could positively or negatively impact the organization's or profession's reputation.
Executive: Assist with media training and preparation of portfolio-specific presentations, speeches, and talking points for senior and volunteer leadership.
Project Management: Oversee communication plans, track campaign progress, and allocate resources to deliver initiatives on time.
Reporting: Create reports on communications activities.


The APS has a "remote first" concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations. This position could require at times in office work, various geographic events and meeting attendance as instructed by your Supervisor. APS values diversity and welcomes candidates from a variety of backgrounds. APS offers a dynamic work environment with an outstanding total compensation package including salary, outstanding benefits, and excellent paid time off.


Education: Bachelor's degree in marketing, communications, or other related fields is required.


Experience, Knowledge, Skills, and Abilities:




Minimum of 8 years of progressive experience managing marketing and communications, preferably at an association or nonprofit.
Minimum of 3 years of experience performing integrated marketing communications tasks for a membership association and managing a team of communications professionals.
Strong leadership and management experience.
Experience working with publishing and editorial professionals.
Experience managing a team in a multi-tasked, detail- and deadline-oriented environment.
Experience successfully managing corporate image and interacting with the media.
Excellent writing and proofreading skills.
Excellent polished interpersonal and public speaking skills.
Excellent organizational, analytical, and problem-solving skills.
Ability to proactively identify and respond to needs.
Experience managing workflow and projects in Asana or similar tools.
Expert in specialized software such as tools for analytics, social media management, media monitoring, customer relationship management, and email marketing.
Proficient in commonly used technology platforms and software, including Google Business. Applications, Gmail, Asana, word processing, and spreadsheets.
Ability to work well with interdepartmental teams as well as independently.



Travel: This position could require at times in office work, various geographic events and meeting attendance as instructed by your Supervisor.


Work Environment:


Our physical offices are located in Long Island, NY, Washington, D.C and College Park, MD. We are operational in most US states. While most duties can be conducted remotely, all positions require periodic in-person work at the assigned physical location and periodic travel to other APS locations, meetings and events as assigned by your Supervisor. The American Physical Society allows flexible work hours, responsiveness is required however during the core 9 am to 5 pm Eastern Standard Time workday. The successful candidate will join a collaborative international organization.


This is Us:

Help us achieve our mission of advancing and diffusing the knowledge of physics for the benefit of humanity, promote physics, and serve the broader physics community.


At APS, we:


Provide a welcoming and supportive professional home for an active, engaged, and diverse membership
Advance scientific discovery and research dissemination
Advocate for physics and physicists, and amplify the voice for science
Share the excitement of physics and communicate the essential role physics plays in the modern world
Promote effective physics education for all



Core Values:


Core values are essential to shaping the culture of an organization. They provide the structure and guidance for how we conduct ourselves in our day-to-day interactions. Every employee has a responsibility for upholding these values. The behaviors and actions associated with demonstrating competency in these Core Values are described in a separate document.


Our Core Values:


The Scientific Method
Truth and Integrity
Diversity, Inclusion, and Respect
Partnering, Cooperation, and Open Collaboration
Speaking Out
Education and Learning



Amazing 2022 Benefit Offerings:


Flexible schedules and ability to work remotely
8% employer-paid retirement contribution
Investment advisement services: 100% employer paid
Medical benefits: PPO or HDHP option
Employer contribution to FSA or HSA account, eligibility based on medical plan enrollment
Dental benefits: individual coverage 100% employer paid
Vision benefits: individual and dependent coverage 100% employer paid
Basic Life & Accident insurance: employee coverage 100% employer paid
Supplemental Life & Accident insurance, including spouse & dependent child(ren) coverage
Disability insurance: employee coverage 100% employer paid
Healthcare, Commuter & Dependent care flexible spending accounts
Vacation: 15 days annually
Generous holiday leave: 14 paid days of significance; includes one week closure at the end of December
Personal leave: 4 days annually
Volunteer leave: 1 day annually
Sick leave: 10 days annually
10 weeks employer-paid family leave
College tuition reimbursement plan
Job related seminar & continuing education
Training and professional development; access to LinkedIn Learning on-demand courses
Employee Assistance Program
Mindfulness Meditation: live and on-demand classes



The American Physical Society is an affirmative action and equal opportunity employer. It is the policy of American Physical Society not to discriminate or allow the harassment of employees or applicants on the basis of race, religious creed, alienage or citizenship, religion, color, ethnicity, sex, national origin, age, disability, marital status, familial status, protected veteran status, protected military status, physical or mental disability, sexual orientation, gender identity, genetic information, predisposing genetic characteristics, ancestry, domestic violence victim status or any other characteristic protected by law with regard to any employment practices, including recruitment, advertising, job application procedures, hiring, upgrading, training, promotion, transfer, compensation, job assignments, benefits and/or other terms, conditions, or privileges of employment, provided the individual is qualified, with or without reasonable accommodations, to perform the essential functions of the job. This policy applies to all jobs at APS. The American Physical Society is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, please contact APS Human Resources at hr@aps.org. PM21 #LI-SB1

All APS Employees must be vaccinated and provide proof of vaccination via our secured vaccination portal Safeter upon hire, unless they have an HR approved medical or religious exemption. The APS has a "remote first" concept that promotes equal treatment and equal access, independent of physical work location, with a majority of staff working primarily from remote work locations. We welcome you to apply today!



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Keywords: American Physical Society, Washington DC , Head of Marketing & Communications (Membership), Advertising , College Park, DC