Senior Digital Media Advertising Specialist
Company: Social Driver
Location: Washington
Posted on: June 25, 2022
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Job Description:
About Social Driver: Social Driver is a digital agency with the
strategies, ideas, creative, and technology to connect with people
today, across websites, social media, branding, marketing,
advocacy, and more. Our vision is to be the trusted agency partner
for our clients. Our company mantra captures our mission, culture,
and values: "We believe the future is bright, all progress is
social, and the drivers make history." We aim to provide our
clients with digital solutions that help them meet their goals and,
through that work, make an impact for a brighter future.About this
position: Does the future of social and digital media advertising
excite you? Are you eager to integrate emerging advertising
capabilities to elevate client projects? Do you have proven-success
in building and executing paid advertising campaigns including
social media, search and display campaigns? Do you want to work
with a world-class team? Then this is the position for you! Our
Social and Digital Media Advertising Specialists work alongside
industry-leading project and account managers, social media
specialists, content and creative specialists and other digital
experts to build and execute impactful advertising campaigns - as
well as collaborate directly with clients on strategy, processes,
performance, and best practices. We are looking for someone with a
deep understanding of digital media advertising strategy and
execution (google, native, ip targeting, programmatic) and
technical experience to accurately track business performance to ad
placements. Social media advertising experience in addition to
digital is a plus. If you have strong digital media advertising
experience, a passion for strategic campaigns, and are a team
player, we encourage you to apply. This position is
remote.Objectives & Responsibilities:Develop and present
cross-platform advertising strategies to clients. Manage day-to-day
operations of social and digital advertising campaigns, including:
Pixel installations, launching, monitoring and optimizing ads,
managing ad spend versus budgets, and reporting on key performance
indicators. Ensure the highest level of quality and that service
level commitments are met. Clearly communicate advertising campaign
performance through quantitative and qualitative data reporting and
provide ongoing recommendations for optimization. Research and
build target audiences and keyword lists based on the clients'
needs and objectives.Coordinate with multiple departments
(creative, content, account teams, etc.) to construct
high-performing advertising campaigns.Provide expert level
knowledge on ad platforms including Google, Facebook, Twitter,
LinkedIn, Instagram, Spotify, TikTok and other leading
platforms.Skills/Requirements:Bachelor's Degree required or
experience equivalent 5-10 years of advertising experience
requiredAgency and/or consulting experience requiredStrong verbal
and written communicationsClient management experience requiredDeep
knowledge and proven experience with digital ad platforms including
Google Ads, YouTube. Programmatic and native advertising experience
is a huge plus. Knowledge and experience with conversion tracking
and pixel installation, executing successful digital advertising
campaignsShould have experience and knowledge of Google Analytics
and Google Tag Manager Possess ability to build strong
relationships with channel partners. You enjoy working with others
in a collaborative (remote) environment that balances team-wide
communication.You have a passion for helping clients connect with
people, their audiences. You believe in sustainability and
scalability so you support the idea of clear documentation and
support processes. You have exceptional interpersonal and
communication skills (verbal, written, and presentation) Experience
with G Suite (Google) and project management tools: Asana and
Basecamp.How to Apply:Apply online with your resume and a cover
letter that outlines how you would be a great fit for the
position.Benefits: We take pride in our culture and offer a
competitive salary with great benefits, like flexible PTO, 401k,
continuing education, phone reimbursement, medical and dental,
short-term/long-term disability, flexible work schedules, and great
colleagues.Commitment to DEI: Social Driver is committed to
advancing diversity, equity, and inclusion in hiring, marketing,
programming, and in all other aspects of the work we do. Diversity,
equity, and inclusion are deeply connected to our mission, our
success, and our culture.
Keywords: Social Driver, Washington DC , Senior Digital Media Advertising Specialist, Advertising , Washington, DC
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