Senior Content Marketing Manager
Company: Quorum
Location: Washington
Posted on: May 16, 2022
Job Description:
Job DescriptionConsistently named one of the top D.C. start-ups
to watch since 2016, Quorum builds software that helps public
affairs professionals work smarter and move faster. Our philosophy
is people-first, whether we're supporting team members in their
careers or prioritizing our clients with a best-in-class customer
success program. Quorum's clients use our tools to bring a modern
approach to advocacy work in Congress, all 50 state legislatures,
major U.S. cities, the European Union, and more than a dozen
countries. The Senior Content Marketing Manager will be in charge
of developing and executing a content and channel strategy that
helps Quorum build sales pipeline and customer advocates. They will
strategize content throughout the sales process — driving inbound
demo requests and supporting demand generation and customer
marketing campaigns. Along with being a strategic leader, the
Senior Content Marketing Manager will also be a content creator.
They will write their own pieces and work with freelance writers
and creatives to meet Quorum's content needs.What You'll Do
- First Week: You'll read through Quorum's existing content
library and meet the other members of Quorum's marketing team to
understand how content fits into our larger marketing
strategy.
- First Month: You'll learn the ins and outs of Quorum's product
and how it addresses the needs of different users and organization
types. You will evaluate our existing content for opportunities to
refresh it or present it in new formats.
- First Six Months: You will set goals specific to content team
outcomes and develop the path to get there. You will develop
content ideas for yourself and the team to support demand
generation and sales enablement while publishing new content
consistently across mediums and channels. You'll help promote your
content through new channel strategies and content
partnerships.
- First Year: You will take a data-driven approach to measure
content's success in impacting brand awareness, demand generation,
and customer advocacy, then refine your strategy based on those
insights. You'll also begin to manage other members of the content
marketing team. About You
- You have at least five years of experience writing long-form
content, at least 3 of which are in an in-house content marketing
role.
- You have experience writing blogs, webinars, case studies, and
other content to support an inbound marketing funnel for a B2B
organization — SaaS is a plus.
- You are an active member of brainstorming conversations and are
comfortable working cross-functionally with other marketing and
sales leaders including product marketing, demand generation, and
sales enablement.
- You have experience managing outside resources like designers
or video editors to support your content and are interested in
managing internal team members (you'll start as an individual
contributor, but this role will move into management as the team
grows).
- You have experience as an editor and are comfortable giving
feedback on team members' writing
- You are an especially competitive candidate if you have at
least one year of experience working in or around the public
affairs industry (e.g., working for a government agency, lobbying
in a state legislature, and/or building grassroots advocacy
programs at a non-profit organization)
- You are a natural problem solver — when you recognize an
opportunity to improve a process or test a new idea, you take it
and run with it. About the Marketing Team
- We're a close-knit team of innovative, hardworking, and
optimistic people who value responsibility, productive discourse,
and personal growth
- We work hard to deliberately develop our team member's careers.
We are voracious learners and will be your mentors, confidantes,
and supporters
- Our team is dedicated to building and growing a remarkable
company. Working at Quorum is unique and particularly fulfilling
because each team member's work directly impacts the company's
success
- We use testing to optimize how we do our jobs on a daily basis
Our Work Environment:
- Quorum is a hybrid company headquartered in Washington, DC with
team members working in Quorum's office, hybrid, and fully remote
arrangements. The majority of our clients and team members are
located in D.C. and so candidates for this role will need to be
within easy commuting distance of Washington, DC, and willing to
spend time in the office a couple of days a month.
- Our vibrant, sunlit, open-concept office building is located in
the heart of downtown DC and is easily accessible by metro, bus,
and rideshares. It is also in close proximity to great restaurants,
food trucks, shopping, and popular happy hour spots.
- Our team loves to spend time doing fun things outside of the
office, which we call Quorum Fun events. Past Quorum Fun events
have included rock climbing, baseball games, and joining a kickball
league.Do you want to have a big impact at a fast-growing company
that is changing the way the advocacy process works? Drop us a
line. We'd love to talk to you!Compensation Structure
- On Target Earnings (OTE): $94-99k
- Base Salary: $90-95k
- Plus up to $1,000.00 in bonuses every quarter based upon
meeting performance
- Benefits: 401(k) match, health/dental, 12-weeks paid
maternity/paternity/adoption/fostering leave, unlimited PTO, and
more.Quorum Is Working to Advance Pay Equity: What Does That Mean
For You
- We will not ask you what you are currently earning.
- We will consider years of relevant experience, relevant
professional certifications/education, and performance expectations
in setting what we believe is a competitive, fair base salary
offer.
- We will be transparent about our compensation structure (see
above) so that all candidates have equal access to compensation
information and can make an informed decision about whether or not
Quorum is the right workplace for them.
Keywords: Quorum, Washington DC , Senior Content Marketing Manager, Advertising , Washington, DC
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