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Marketing Specialist -Social Media/Digital Marketi

Company: Muller, Inc.
Location: Washington
Posted on: May 16, 2022

Job Description:

Job DescriptionTitle: Marketing Specialist –Social Media/Digital MarketingType: Full time, ExemptLocation: Falls Church, Virginia—remote flexibility offeredReports To: Marketing ManagerVisit Us: https://www.mullerec.com/ Muller is a full-service Site Work Contractor based in Northern Virginia. Our unique technology and systems-driven approach has led us to become a leading provider of sustainable civil construction services throughout Maryland, Virginia, and DC.The best candidate for this position will have more than two years of experience developing marketing campaigns using an email marketing or marketing automation system for a B2B business. They will have led the entire campaign development process, including messaging development. The Marketing Specialist will possess excellent verbal and written skills. They will be well versed in creating blogs and content marketing pieces, will consider themselves a decent graphic designer and have experience with Adobe InDesign, Photoshop, or Illustrator.Disclaimer: The following description has been designed to indicate the general nature and essential responsibilities of work performed by employees within this classification. It is not a comprehensive inventory of all duties, responsibilities, and qualifications required. Responsibilities:

  • Work with marketing and business development teams to develop, execute and monitor marketing and sales campaigns via CRM and marketing automation platforms.
  • Track, analyze, and report on campaign metrics to guide improvements of future campaigns.
  • Communicate and regularly collaborate with Business Development, Recruiting, and Leadership teams.
  • Edit, proof, and publish a variety of marketing and sales-related content (web, digital, direct mail, etc.).
  • Support the development and execution of social media campaigns to drive website traffic and customer engagement. (LinkedIn, Facebook, Instagram, Twitter, Google My Business).
  • Collaborate closely with Marketing Manager to ensure alignment and successful implementation of marketing initiatives.
  • Help maintain company website and regularly publish updates as needed.
  • Aid in the development of compelling content that is targeted to specific audiences and aligns with business goals
  • Create and maintain content and editorial calendars
  • Collaborate with internal and external stakeholders to fulfill marketing requests as needed.
  • Other job-related duties as assigned. Requirements:Minimum Qualifications:
    • Completion of a four-year undergraduate degree in marketing, communications, business administration, or equivalent knowledge, experience or skills.
    • 2+ years' experience in B2B marketing, communications, advertising, or related field
    • Prior experience with Customer Relationship Management (CRM) system, Salesforce preferred
    • Prior experience with Email Marketing or Marketing Automation platform, Pardot preferred
    • Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams).Top Requirements:
      • 2+ years' experience in a marketing, business development, communications, or similar role.
      • 1+ years' experience working heavily with Customer Relationship Management (CRM) system
      • 1+ years' experience working with Email Marketing or Marketing Automation platform Compensation:
        • Competitive Salary + Yearly Bonus
        • Paid Holidays and Vacation
        • Health, Vision, and Dental Insurance plus additional voluntary plans
        • 401K with company match
        • Company phone, computer, Muller Inc is an Equal Opportunity Employer and makes hiring decisions solely on the basis of merit.

Keywords: Muller, Inc., Washington DC , Marketing Specialist -Social Media/Digital Marketi, Advertising , Washington, DC

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