Marketing Automation & Dynamics Specialist

Company: Business Health Services
Location: Falls Church
Posted on: May 16, 2022

Job Description:

Job DescriptionBHS optimizes organizational performance by empowering individuals to achieve their fullest potential. For over 38 years, BHS has provided comprehensive well-being solutions to thousands of corporations, agencies, institutions, associations, and organizations across the globe. Our assistance programs, well-being services and behavioral health care coordination solutions improve the health, productivity and safety of employees and the culture, performance, and profitability of organizations. This is a REMOTE position. BHS is seeking candidates throughout the US. Applicants outside of Maryland will be considered for this role.Position Summary: This position is a very technical, hands-on role responsible for creating and continuously improving automated workflows supporting lead generation and lead funnel optimization. The successful candidate will be an experienced expert in Microsoft Dynamics CRM and marketing automation software, frequently collaborating with IT, sales and marketing colleagues to craft messaging and design, test, and continuously optimize email campaigns, landing pages and forms. Position Duties & Responsibilities: In a manner consistent with supporting BHS's Mission Statement the Marketing Automation and Dynamics Specialist shall do the following: Act as Microsoft Dynamics superuser for the marketing team to create and maintain insightful and intuitive sales and marketing dashboards that support testing and enable real-time optimization decisions for digital marketing campaigns, email campaigns, website user journeys, and Account-Based Marketing activities.

• Serve as project lead for creating, testing, and implementing marketing automation programs.
• Directly develop lead generation, nurture, and win-back workflows, email, landing page and form templates, segmentation strategy, content mapping, lead management and subscription management
• Acts as a technical product owner for the marketing team, liaises directly with IT developers as needed to consolidate business requirements and request modifications that support automation initiatives.
• Work directly in a Dynamics sandbox environment to mockup and test marketing-related system enhancements for review by development team.
• Leverage buyer journey, segmentation, product positioning, and competitive intelligence to recommend workflows and messaging that maximizes conversion.
• Draft, test, and iterate compelling email marketing and nurture campaign copy
• Conduct A/B testing on emails, landing pages, and forms
• Work integrally with website design, content creation, and digital agency team counterparts to advise and create campaigns and workflows supporting conversion and optimization of B2B leads, leveraging thought leadership positioning & content curation.
• Own lead source and lead funnel management reporting to accurately report the value to the organization
• Take on special automation projects that drive efficiency and reduce errors Other duties as assignedEducation, Training and Experience:
  • Experience in enhancing and testing objects, and workflows inside Microsoft Dynamics CRM - required
  • Bachelor's degree in marketing, business, statistics, computer science, or related field, required.
  • Certified and experienced in using Enterprise Marketing Automation software (ClickDimensions is a plus)
  • Experience and/or proven success in the following:
    • Writing compelling prospect-facing copy for email and landing pages
    • Email Marketing, optimization, A/B testing, and continuous improvement
    • Data & ROI analysis, reporting and business intelligence
    • Contributing to integrated digital marketing campaigns
    • Project Management & Managing Multiple Priorities To learn more about BHS, visit BHSonline.com BHS and Guide+Thrive provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. BHS fosters an environment of inclusion, diversity, openness, and respect for all differences, including but not limited to race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, gender identity (transgender status), domestic partner status, marital status, disability, AIDS/HIV Status, height, weight, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.

Keywords: Business Health Services, Washington DC , Marketing Automation & Dynamics Specialist, Advertising , Falls Church, DC