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Marketing Writer

Company: McKinley Marketing Partners, an Inc. 5000 Company
Location: Vienna
Posted on: January 16, 2022

Job Description:

Our cybersecurity firm is looking for a marketing writer to add to its growing team. This person will act as the content czar while supporting the growth initiatives and helping to increase the overall success of the company. They will also be responsible for leading the development of content for digital and print publications to support the company's demand generation and thought leadership initiatives.
Candidates must be local to the DMV area as this position will potentially require a couple of days of regular on-site attendance in the office.
Responsibilities

  • Collaborate with company SMEs to strategically align content development with sales and marketing goals and objectives and different buyer personas
  • Manage a content calendar in alignment with corporate campaigns and other programs
  • Collaborate with the in-house graphic designer to write and ensure content adheres to best practices with the intended outlet
  • Stay updated on industry trends and adjust the content strategy as needed
    Requirements
    • Bachelor's degree in journalism, communications, business, or other applicable areas
    • 3+ years of technical technology writing experience
    • Experience working with information security companies and cybersecurity technology fundamentals is preferred
    • Proficiency with writing compelling sales and marketing collateral, such as datasheets, solution briefs, white papers, video scripts, and infographics
    • Able to translate complex technical concepts and technologies into compelling business and customer-centric value stories
    • Knowledge of SEO and web traffic metrics
    • Familiarity with the U.S. Federal Government market and audience would be helpful

Keywords: McKinley Marketing Partners, an Inc. 5000 Company, Washington DC , Marketing Writer, Advertising , Vienna, DC

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