Marketing Automation Specialist (USA Remote)

Company: Turnitin
Location: Washington
Posted on: January 16, 2022

Job Description:

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.


Job Description

Role Purpose

The Marketing Automation Specialist is a member of the global Marketing Operations team and is responsible for platform operation and implementation based on specific project requests. Marketing Automation Specialist candidates understand marketing automation systems (Pardot preferred) and CRM (Salesforce), digital marketing (mostly email), project management, and reporting.

You will work with a global team around the world, understanding their system and campaign requirements and implementing them in Pardot and other marketing systems. Implementation entails ensuring the instructions are clear and documented, then executing them using Pardot or adjacent marketing technologies.

Position Responsibilities

• Intake requests and requirements from regional business and marketing teams. Manage workload and complete platform work in a timely manner
  
• Audience segmentation and list processing for email campaign deployment
  
• Perform basic platform-based coding action and troubleshoot technical issues with third-party contractors and vendors. -
  
• Email deliverability monitoring
  
• Provide performance analysis data and optimization proposals.
  
• Serve as an expert on Pardot best practices and educate key stakeholders.
  
• Support creation of marketing operations governance programs.
  
  
  
  Qualifications
  
  Key Skills and Experience
  
  • 2+ years of experience in Marketing Platforms, e.g. Salesforce Pardot, Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, HubSpot, and Marketo.
    
  • Intermediate to advanced knowledge of Salesforce Pardot. Pardot Certified will be preferred.
    
  • Understanding of general CRM practice; experience with building reporting and dashboards. -
    
  • Solid presentation skills, both written and oral. Excellent English communication skills.
    
  • Proven ability to problem-solve and especially when facing time pressure
    
  • Proficient in Google Analytics
    
  • Experience in Email Marketing strategies, best practices, and deliverability
    
  • Preferred, but not required, SQL skills - be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining multiple tables.
    
  • Familiar with system architecture, APIs, and technology stack
    
  • Customer service orientation and strong collaboration skills.
    
    
    
    Additional Information
    
    Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. -
    
    Our Values underpin everything we do.
    
    • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by - putting educators and learners at the center of everything we do.
    • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
    • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
    • Action & Ownership - We have a bias toward action and empower teammates to make decisions.
    • One Team - We strive to break down silos, collaborate effectively, and celebrate each other's successes.
    • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
      
      Seeing Beyond the Job Ad
      
      At Turnitin, we recognize it's unrealistic for candidates to fulfill 100% of the criteria in a job ad. - We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you're willing to learn and evolve alongside us, join our team! - -
      
      Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans status.
      

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