Brand Marketing Specialist- Remote Position
Company: ZWILLING J.A. Henckels LLC
Posted on: November 23, 2021
The Brand Marketing Specialist must be self-motivated and possess
the ability to effectively establish and execute plans with a keen
attention to detail, accuracy and timing. The candidate will have a
solid understanding on marketing to the Demeyere Cookware
The Brand Marketing Specialist will work within the Marketing
Communications department, Social and PR along with a strong
collaboration with the Demeyere - Belgium team.
Our ideal candidate:
Is adept at both working independently and collaborating with
Has prior experience in D2C marketing
Strong project management skills
Has solid organizational skills - planning, expediting,
prioritizing, managing multiple tasks and meeting deadlines.
Experience with social media, branding and digital marketing
Able to explain complex ideas in a simple way
Know and love the Demeyere Brand
Have a passion for cooking
Primary Job Responsibilities:
This position will report to the Director, Marketing Communications
and will be responsible for: Establishing, planning and executing a
strategic Marketing Plan for maximum engagement, including but not
Identify the essential demographic
Recommend best outreach marketing channels that drive back to
demeyere.com (i.e. in-store, direct mail / print advertising /
mobile advertising / online, social, etc).
Brainstorm new and creative growth/outreach strategies.
Partnering with internal resources (Demeyere - Belgium, Design,
Marketing, Trade Marketing, Sales) to develop campaigns (digital,
email, collateral, social media, traditional, etc.) and collaborate
on content development to ensure brand alignment.
Understanding the consumer demand and shopping patterns of the key
demographic as it relates to the Demeyere brand.
Determine the most effective Demeyere messaging to reach this
Tracking and analyzing the sales.
Identify, recruit and manage the social media platforms for the
Manage the influencer/brand ambassador programs.
Occasional travel to headquarters in NY as well as Belgium.
Bachelor's degree with a minimum of 3 years' direct experience.
Experience in direct and digital marketing ideally in a similar
Strong communication skills.
We provide great benefits including competitive salary, medical &
dental insurance, 401(k) plan, paid time off, and employee
For over 287 years, ZWILLING J.A. Henckels has offered premium
products that enhance the lives of professional and home chefs
worldwide. Since its start as an esteemed cutlery brand, the
company has grown to include a coveted collection of cookware,
flatware, glassware and kitchen gadgets. Tradition, quality,
innovation, and craftsmanship are its ingredients for success.
Today, ZWILLING J.A. Henckels is an international industry leader
that sells products in 100 countries with the help of ten wholly
owned subsidiaries. Always looking forward, ZWILLING has recently
acquired global heritage brands -Staub (France), Demeyere
(Belgium), Ballarini (Italy), and MIYABI (Japan)-to give its
customers access to the most exceptional cookware and cutlery.
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Keywords: ZWILLING J.A. Henckels LLC, Washington DC , Brand Marketing Specialist- Remote Position, Advertising , Washington, DC
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