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Brand Marketing Specialist- Remote Position

Company: ZWILLING J.A. Henckels LLC
Location: Washington
Posted on: November 23, 2021

Job Description:

OBJECTIVE :

The Brand Marketing Specialist must be self-motivated and possess the ability to effectively establish and execute plans with a keen attention to detail, accuracy and timing. The candidate will have a solid understanding on marketing to the Demeyere Cookware audience.

The Brand Marketing Specialist will work within the Marketing Communications department, Social and PR along with a strong collaboration with the Demeyere - Belgium team.

Our ideal candidate:
Is adept at both working independently and collaborating with others
Has prior experience in D2C marketing
Strong project management skills
Has solid organizational skills - planning, expediting, prioritizing, managing multiple tasks and meeting deadlines.
Experience with social media, branding and digital marketing
Able to explain complex ideas in a simple way
Know and love the Demeyere Brand
Have a passion for cooking

Primary Job Responsibilities:

This position will report to the Director, Marketing Communications and will be responsible for: Establishing, planning and executing a strategic Marketing Plan for maximum engagement, including but not limited to:
Identify the essential demographic
Recommend best outreach marketing channels that drive back to demeyere.com (i.e. in-store, direct mail / print advertising / mobile advertising / online, social, etc).
Brainstorm new and creative growth/outreach strategies.
Partnering with internal resources (Demeyere - Belgium, Design, Marketing, Trade Marketing, Sales) to develop campaigns (digital, email, collateral, social media, traditional, etc.) and collaborate on content development to ensure brand alignment.
Understanding the consumer demand and shopping patterns of the key demographic as it relates to the Demeyere brand.
Determine the most effective Demeyere messaging to reach this audience.
Tracking and analyzing the sales.
Identify, recruit and manage the social media platforms for the Demeyere Brand.
Manage the influencer/brand ambassador programs.
Occasional travel to headquarters in NY as well as Belgium.

Qualifications:
Bachelor's degree with a minimum of 3 years' direct experience.
Experience in direct and digital marketing ideally in a similar industry.
Strong communication skills.

We provide great benefits including competitive salary, medical & dental insurance, 401(k) plan, paid time off, and employee discounts.

About Us:

For over 287 years, ZWILLING J.A. Henckels has offered premium products that enhance the lives of professional and home chefs worldwide. Since its start as an esteemed cutlery brand, the company has grown to include a coveted collection of cookware, flatware, glassware and kitchen gadgets. Tradition, quality, innovation, and craftsmanship are its ingredients for success.

Today, ZWILLING J.A. Henckels is an international industry leader that sells products in 100 countries with the help of ten wholly owned subsidiaries. Always looking forward, ZWILLING has recently acquired global heritage brands -Staub (France), Demeyere (Belgium), Ballarini (Italy), and MIYABI (Japan)-to give its customers access to the most exceptional cookware and cutlery.

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Keywords: ZWILLING J.A. Henckels LLC, Washington DC , Brand Marketing Specialist- Remote Position, Advertising , Washington, DC

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