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Media Buyer

Company: APCO Worldwide
Location: Washington
Posted on: November 22, 2021

Job Description:

DescriptionThis position is currently remote and open to any of our North America locations; New York, Washington DC, Seattle, North Carolina, ChicagoAbout The RoleThe Digital Media Buyer and Strategist will build, launch, optimize, and report on digital media campaigns across multiple DSP's, search, social, and direct. Additionally, this person will provide actionable campaign insights to both internal teams and key stakeholders. Digital Media Buyers and Strategists work closely with Clients and Publishers to deliver exceptional service throughout the digital media buying lifecycle. Experience across offline channels is a plus.Responsibilities

  • Execute sophisticated paid media campaigns across a variety of digital platforms including Campaign Manager (DCM), Display and Video 360 (DV360), Facebook, Twitter, LinkedIn, Google Adwords, etc. (experience in attribution analysis, viewability/fraud monitoring, brand measurement solutions and multiple DSPs a plus)
  • Establish and maintain relationships with programmatic buyers, media agencies, advertisers, trading desks & DSPs
  • Act as Programmatic subject matter expert and lead on internal training and growth opportunities
  • Understand customer needs and requirements; staying current on all digital industry trends and provide timely POVs
  • Confidently manage campaigns from start to finish
  • Translate client needs into campaign strategies that over-deliver on their needs
  • Develop in-depth, streamlined reports to showcase performance, both for clients and within APCO Worldwide
  • Manage ad technology vendors as needed to execute specific campaign work
  • Oversee channel planning across digital placements, including search, social, display, native, direct buys, and others
  • Work collaboratively with relevant account team members to develop and optimize campaigns
  • Assist in interviewing and training other team membersRequirements
    • 3+ years working in the digital buying/programmatic space
    • Agency experience preferred
    • Familiarity with the advertising technology landscape and ecosystem (DSP's, SSP's, DMP's, 3rd Party Data/Verification/Optimization, Media Quality, etc.)
    • Experience with social and search advertising
    • Experience with digital ad trafficking
    • Excellent written communications skills
    • Excellent listening and presentation skills
    • BA/BS degree or equivalentFounded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia. APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations. APCO clients include corporations and governments; industry associations and nonprofit organizations; and many top Fortune 500 companies. The firm is a majority women-owned business.APCO Worldwide, named one of the Best Agencies to Work For in North America by PRovoke Media for four consecutive years and a 2020 Top Places to Work in PR by PRNews, offers a collegial work environment, countless training and development opportunities, and a competitive compensation and benefits package.

Keywords: APCO Worldwide, Washington DC , Media Buyer, Advertising , Washington, DC

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