Social Media Specialist
Company: Switch Communications & Media
Location: Falls Church
Posted on: February 26, 2021
|
|
Job Description:
JOB TITLE: Social Media Specialist LOCATION: VirginiaSTATUS:
Full-time TYPE: SalaryDEPARTMENT: Marketing MANAGER: Media
ManagerAdvertising has changed a lot over the years due to the
switch from traditional mass advertising to new-age digital
marketing. Switch Communications and Media was established to help
target this new age. Switch CM provides innovative and effective
integrated brand, creative marketing, and public relations
solutions that help our clients grow their businesses and realize
their marketing goals.The Social Engagement Specialist is
responsible for helping with the research, development,
implementation, and post-mortem auditing of multi-tier,
multi-channel engagement campaigns/assets, with a special focus on
(but not limited to) social media. The Social Media Specialist
works under the supervision of the Media Manager and performs to
ensure that social media campaigns and efforts adhere to Switch's
and Switch client's aesthetic, brand, voice, and policy while
following industry best practices. The Social Media Specialist uses
her/his skills to creatively, efficiently, and effectively amplify
Switch's and Switch client's brand(s); stimulate engagement with
target audiences; inspire donations, and achieve organizational
objectives, and work to propel overall engagement efforts toward
success. This candidate must show commitment to Switch's values,
ethics, brand, vision, and mission.ESSENTIAL DUTIES AND
RESPONSIBILITIES: * Conceptualizes, produces, proofs, edits, and/or
otherwise assists with engagement products, including (but not
limited to) social media engagement campaigns; engagement
campaign/asset development and review, including cross-channel
promotions and how-to kits; consideration and acquisition of new
Media opportunities; and data analysis of/for social media and
other engagement efforts from pre-production to editing to final
products delivered on or before due dates.* Under the direction of
the Media Manager, participates in the development of strategies
and solutions for social media campaigns (including live
broadcasts, daily posts, stories, event coverage, and social
series), as well as other engagement campaigns, that are
data-driven and work to amplify SEO, and that are designed and
optimized for diverse platforms (ex. desktop, tablet, phone).*
Manages day-to-day social media platform experience with a focus on
producing and posting high-quality, relevant content that leverages
trends, engages audiences, and works to amplify Switch's and Switch
client's brand and reputation. Additional daily responsibilities
include daily monitoring of posts, reviews, and other reputation
management items; reviewing and responding to conversations
with/among users; overseeing social-media-based fundraising and
social media profile design; implementing efforts toward the
expansion of social media reach; analyzing and reporting on social
media performance; monitoring the social media activity of peer
groups and competitors; producing and managing social media
advertisements; and monitoring and cultivating influencer
campaigns.* Cultivates strong and lucrative relationships with
influencers for online and offline collateral, and works with
stakeholders to implement accordingly; this may include traveling
with influencers to the field; seeks approvals from management as
necessary.* Nurtures bonds with appropriate groups as potential
social media ambassadors to elevate Switch's and Switch client's
brands; increase engagement levels and ambassadorships, and open up
opportunities for effective partnerships.* Strategically leverages
given a budget to achieve highest possible ROI for social media
engagement campaigns, and proposes adjustments to Media Manager for
approval.* Works with Engagement Manager and other stakeholders to
ensure that all sponsorship-related obligations and requisites are
met.* Maintains the housing, organizing, inventorying, and
archiving of all engagement-related items, historical and current,
and provides regular updates on these elements to the Media
Manager. * Collaborates with relevant stakeholders/teams to
brainstorm, produce, implement, and/or audit/analyze overarching
campaigns to ensure strategic data infusion, synergy with
engagement campaigns, and cohesion of products, and to make sure
that products reflect client's and/or corporate culture and goals.*
Works with Media Manager to ensure adherence to brand, mission,
vision, campaign themes, subject-protection policy, redlines,
accuracy, etc. as applicable throughout the organization.* Provides
administrative and clerical support that may include paperwork,
data entry, expense statements, vendor invoicing, and more.* Works
with Marketing Coordinator and manager as necessary to ensure clear
communication and stellar customer service with clients regarding
the production and delivery of requests.* Seeks out and
participates in viable, efficient, and effective training to
advance skill set and work performance as approved by the manager.*
Researches, proposes, and implements as appropriate innovative
engagement technologies and techniques to advance work efficiency
and impact. * Performs other tasks as assigned.QUALIFICATIONS AND
COMPETENCIES:* Associate or Bachelor Degree in Social Media,
Communications, Public Relations, Marketing, or a related field*
1-2 years experience in a related role* Expertise in leveraging
social media in optimal ways to expand audiences, increase
engagement, and amplify the brand, and in using social media
insights to drive strategy * Expertise in the use, management, and
promotion of crowdfunding platforms, like Facebook Fundraising*
Expertise in the use of networking tools, such as Sprout Social,
Hootsuite, or others.* Proven successes in youth engagement*
Proficiency in marketing and advertising principles and tactics,
especially for fundraising and engagement channels* Excellent
negotiation skills* Excellent conversationalist and comfortable
with public speaking* Good connections and clout with influencers
in and out of the target demographic* Understanding of marketing
principles and related consumer psychology strategies* Effective
communication and problem-solving skills and ability to manage
day-to-day work challenges* Exhibits sound decision making,
prioritizes work appropriately and requires minimal supervision*
Outstanding project-, process-, time-management, and organization
skills* Ability to work well with diverse work styles and
personalities in a team-based approach* Ability to handle multiple
priorities in a fast-paced work setting with diplomacy and
composure * Ability to take instruction, guidance, and constructive
criticism well, and implement as necessary* Outgoing, energetic,
and self-motivated* Fluency in English* Flexibility in work
schedule (i.e. evenings and weekends as necessary) and willingness
to travel * Must be eligible to work in the United StatesPREFERRED
SKILLS:* At least one year working in a nonprofit environment*
Prior community engagement, public affairs, volunteer, event, or
social media management experience* Proficiency in Microsoft Office
products including Excel* Proficiency in written Arabic, Urdu,
Farsi, Spanish, Turkish* Proficiency in Adobe Photoshop, Adobe
Illustrator, Adobe InDesign* Proficiency in Adobe Premiere, Adobe
After Effects, Adobe Animate, Adobe Lightroom, Adobe PowerPoint,
and Google Slides* Experience with Google Analytics, Salesforce
Keywords: Switch Communications & Media, Washington DC , Social Media Specialist, Advertising , Falls Church, DC
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Advertising JobsSr Marketing Analyst - Americas Team Description: A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success (more...) Company: T. Rowe Price Location: Baltimore Posted on: 02/27/2021 Automotive Photographer Description: Company Description br br EchoPark Automotive is one of the fastest growing brands within the automotive industry. We are building a business based on doing things the right way. From the way we treat (more...) Company: Sonic Automotive Location: Baltimore Posted on: 02/27/2021 Salesforce Marketing Cloud Implementation Manager with Non-Profit Experience Description: Implementation Project Manager/Lead br This position would be responsible for helping to ensure the Unified Marketing Platform's strategic vision, functionality, usability, training, and support meet (more...) Company: The Consortium, Inc. Location: Baltimore Posted on: 02/27/2021 Reporting Apprentice (Volunteer) Description: Reporting Apprentice Volunteer Note: the following is an opportunity for volunteer, part-time, and flexible work. Please DO NOT APPLY if you are only looking for paid employment. This is a work at (more...) Company: WhoWhatWhy Location: Washington Posted on: 02/27/2021 Digital Marketing Coordinator Description: BACKGROUND br UnidosUS, previously known as NCLR National Council of La Raza , is the nation's largest br Hispanic civil rights and advocacy organization. Through its unique combination of expert (more...) Company: Public Affairs Council Location: Washington Posted on: 02/27/2021 Weatherization and Intergovernmental Programs Energy Efficiency Marketing Opportunity Description: APPLY AT:https://zintellect.com/Opportunity/Details/DOE-EERE-STP-WIP-2017-1701 The Energy Efficiency and Renewable Energy EERE Science Technology and Policy STP Opportunities serve as a next step (more...) Company: ORAU Location: Baltimore Posted on: 02/27/2021 Lead Mgr, Integrated Marketing Description: A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success (more...) Company: T. Rowe Price Location: Owings Mills Posted on: 02/27/2021 Content Specialist/Proposal Writer Description: For 20 years, FEI Systems has been a proven provider of health information technology solutions for Federal, State, and local governments and now, Managed Care Organizations. Our Long-Term Services and (more...) Company: FEI Systems Location: Columbia Posted on: 02/27/2021 Chief Editor Description: The Arms Control Association is seeking a creative, dynamic, experienced chief editor for its monthly journal,--Arms Control Today . Applicants should have a proven track record in the field of journalism/publishing, (more...) Company: Global Jobs Location: Washington Posted on: 02/27/2021 Remote Transcript Editors Insurance Audios Description: FlexJobs named VIQ Solutions a TOP 100 Company to Watch for Remote Jobs in 2021. This is a remote opportunity. Transcription contractors will transcribe audios from their home office. VIQ Solutions is (more...) Company: VIQ Solutions Inc Location: Salisbury Posted on: 02/27/2021 |