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Content Marketing Specialist

Company: UPSTREAM
Location: Washington
Posted on: February 25, 2021

Job Description:

POSITION: Content Marketing SpecialistLOCATION: Remote with some travel. Northeast preferred; proximity to New York, NY a plus.COMPENSATION: This is a full-time permanent position. We are looking for talented professionals interested in committing to this program for multiple years. Salary range $60,000-$70,000. UPSTREAM's Vision and MissionUPSTREAM is a non-profit organization that sparks innovative solutions to plastic pollution by helping people, businesses and communities shift from single-use to reuse. But for us, the problem isn't just single-use plastic - it's "single-use" itself. It's the throw-away society at the root of plastic pollution and a host of other problems.So we're building a movement to make throw-away go away. Our projects are focused on disruptive innovations that accelerate the creation and adoption of reuse systems to save businesses money, get people back to work, protect public health AND the planet at the same time.We seek to live in a world where people and the planet are treated as indisposable and communities thrive without all the waste. And we invite you to co-create it with us.#indisposableOver the past two years, UPSTREAM has undergone a metamorphosis to maximize our ability to transform America's throw-away society to a culture of stewardship. As part of this process, we've pivoted to become a public-facing organization and have invested in growing our team, building our brand, as well as our projects and services. We create original content on 4 main platforms (podcasts, blogs, livestreams, videos) and are looking to launch social marketing campaigns to help shift behaviors away from single-use.To realize our vision and execute our mission, we are seeking a new member of our Communications and Social Impact team to oversee this part of our work.We are looking for a dynamic, passionate and experienced Content Marketing Specialist to expand our social impact through online and offline content. The Content Marketing Specialist will support the Marketing & Communications Director with content marketing and channel management activities with the goal of increasing organic followers, reaching new audiences, engaging existing audiences, and driving new revenue streams. This work will evolve, but here are the highlights of the position:Content Marketing: Help ideate, develop and promote UPSTREAM content and thought leadership via social, email, and website. Channels/platforms are continually evolving but currently include: The Indisposable Podcast, blogs, our YouTube Channel and livestreams.Social Media and Community Management: Manage UPSTREAM's social media accounts on Instagram, LinkedIn, Facebook, and Twitter. Develop and execute social media marketing plan including content and graphic development, design and scheduling of posts, copywriting.Website optimization: We launched a new website and one-of-a-kind Reuse Learning Hub in November 2020. The work is now to continually optimize user experience/navigation on the site along with SEO and generate new leads.Social marketing campaigns: launch and build upon existing social impact campaigns which encourage the masses to make the shift from single-use to reuse.Program support: Help develop, manage, and execute integrated communications plans across 4 key program areas: Business Innovation, Policy, Fundraising and CEO initiatives. Grow and engage our influencer network including strategically identifying and leveraging existing and potential social, influencer, and network opportunities.Earned Media/PR support: Help execute communications campaigns, writing press releases, op-eds, letters to the editor and other content for news. Manage media lists, track UPSTREAM features/mentions. Support media outreach efforts and pitching as needed.This is a new position for our organization and reports to the Marketing & Communications Director.Our ValuesUPSTREAM operates as a small, virtual team with team members distributed across the U.S. We place a high value on work-life balance and on honoring the privilege of getting paid to do this good work every day. Our work culture balances trust and independence with an equal measure of collaboration and emphasis on supporting each other to do our best work. The right candidate will embody UPSTREAM values (the 5 "i"s)":Innovative - I work to be innovative in the way I approach problemsInspiring - I work to stay inspired and be inspiring in my workInvitational - I invite others to co-create the more beautiful world we all wantInclusive - I value experiences and perspectives different than my own andstrive to include those voices in decision-making for greater effectivenessIntegratedI am Essentialist in my priorities and set amazing boundariesI am playful and strive to bring fun into the workplaceI am emotionally grounded because I am awesome at self-careIf this sounds like a fit, you'll love working with our passionate team. What kinds of things will help you do this job well?Core qualifications include: MUST HAVESPassion for UPSTREAM's mission and vision.Bachelor's degree (in marketing or business preferred)Minimum of 2 - 3 years experience in digital media, marketing and communications field with knowledge and expertise in social, email, webExcellent writing, communications and project management skills with an eye for detail and designAbility to thrive in a fast-paced environment with multiple projects happening simultaneously Proven track record developing and managing effective content distribution plansExperience launching successful campaigns that influence behavioral change (using innovative marketing channels including: social, video, influencer, experiential and/or events)Self-starter and comfort working with online platforms (including Google Drive, Slack and Zoom) and virtual offices with minimal supervision.Desire to create a more just, equitable, and sustainable world.Ability to travel for meetings, quarterly staff retreats, and other convenings as part of the job (once we can safely start traveling again!) Excellent friend-making and customer service skills.Desire to be part of a hardworking, driven and fulfilled team. HELPFULBrand development, entrepreneurial spirit and growth marketing in a start-up environmentGraphic design and video editing skillsPassion and knowledge of plastic pollution movementUnderstanding of the LOHAS market segment To Apply: Email resume and cover letter to jobs@upstreamsolutions.org (subject line: Content Marketing Specialist) with links to your writing and/or media samples. In your cover letter, please consider UPSTREAM's values (the 5 "i's) and speak to the following topics:Your commitment to equitable and just solutions for people and the planet.What about UPSTREAM's mission and vision really resonate with you?At UPSTREAM, we encourage team members to bring their whole selves to work. Tell us who you are as a human. What will your team members come to know and love you for? What unique traits, quirks, or interests might we learn about through spending time with you?Our Commitment to Diversity and InclusionUPSTREAM commits to prioritizing voices and identities that have been underrepresented within our organization's decision-making and leadership roles, through an open-hiring process and policies designed to counter bias and enact our values in the hiring of all staff and consultants.In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, color, religion, disability, sexual orientation, and beliefs.For more information on UPSTREAM's commitments to Justice, Equity, Diversity, Inclusion and Anti-Racism, please visit: upstreamsolutions.org/equity-and-inclusion

Keywords: UPSTREAM, Washington DC , Content Marketing Specialist, Advertising , Washington, DC

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