Digital Marketing Coordinator

Company: Technically Media Inc.
Location: Washington
Posted on: February 25, 2021

Job Description:

We're a news organization that helps you navigate your local economy The Brand Guild is looking for a motivated, clever and data-driven marketer to join the team as Marketing Coordinator in the growing Digital Marketing department. The digital department manages all digital media for accounts across the entire organization, including lifestyle, real estate and food and beverage brands. The ideal candidate is a creative problem-solver who enjoys a fast-paced environment, is a quick learner and has hands-on experience in various digital ad platforms (ex Facebook, Instagram, Twitter, LinkedIn, Google Analytics, etc.) This person delves into the details and is naturally organized. Job requirements include 2-4 years of digital marketing experience, with hands-on experience managing paid campaigns.--Success in this role includes the ability to manage multiple projects and deadlines, collaborate and communicate across teams, and maintain a growth mindset. Job Responsibilities:

• Create and shape digital marketing campaigns that will deliver on our clients' goals for various phases of the marketing funnel
• Write compelling copy for digital campaigns, and various options to A/B test
• Build and optimize digital campaigns in-platform, bringing ideas for ways that we can test and learn to get the most out of digital media spend
• Track deadlines and deliverables, working cross-functionally with the creative team and clients to traffic assets
• Bring new ideas and solutions to the table to continuously optimize campaigns
• Evaluate campaign data and create reports on key metrics and data-driven recommendations
• Monitor news and developments in the digital media space to help keep the department and clients informed on the latest trends, policies and platforms impacting the digital landscape
• Work closely and collaboratively with the Marketing Manager and Senior Director of Marketing on the digital team to achieve top-notch results
• Provide project support for a variety of marketing functions and deliverables Minimum Qualifications:
  • 2-4 years of marketing experience
  • Bachelor's degree in marketing, communications, or a related field preferred
  • Experience managing paid campaigns in Facebook/Instagram required
  • Demonstrated ability to think creatively and strategically
  • Desire to go above and beyond for our clients to provide them creative solutions to their biggest challenges
  • Experience reporting in Google Analytics
  • Excellent writing and communication skills
  • Proactive, reliable, and organized
  • Project management capabilities with close attention to detail
  • Strong analytical and problem-solving skills
  • Strong customer service skills and the desire to help our clients win New jobs. Your inbox. Every week. Get it.

Keywords: Technically Media Inc., Washington DC , Digital Marketing Coordinator, Advertising , Washington, DC