Assoc Director, Digital Marketing Operations

Company: Hanna Lee Communications, Inc.
Location: Washington
Posted on: January 16, 2021

Job Description:

• Assoc Director, Digital Marketing Operations G Assoc Director, Digital Marketing Operations Description
  
  Assoc Director, Digital Marketing Operations
  Taiwan - Taipei
  
  Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gileads therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.
  
  Making an impact on a global scale
  Inclusion is one of the companys five core values. Thats because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.
  
  When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible
  
  
  Job Responsibilities:
  
  
  • Leads on digital strategy, planning and execution of digital campaigns/tactics to support the Korea/Taiwan/Hong Kong/Singapore commercial strategy.
    
    
    • Collaborates with Marketing and Business Unit on campaign/tactic strategy and provides input on the development of functional plans from the digital tactics perspective through identifying the appropriate channel(s), messaging and measurement
      
      
      • Development and deployment of digital transformation projects and change roadmaps. Educates and inspires the organization to adopt and integrate digital activities. Advises the rest of the organization on how to best utilize digital channels to increase customer engagement
        
        
        • Identifies opportunities for synergies and collaboration within and across therapeutic areas to improve the commercial effectiveness by enabling teams to deliver leading digital programs
          
          
          • Serves as the digital subject matter expert to support the marketing teams in the development of their customer journey mapping together with communication and engagement planning to support the execution of their brands strategy. Embeds digital into the ongoing evolution of customer models. Interprets the customer's environment, customer needs, medical practices and technological developments to formulate digital marketing strategies for Gilead and its brands
            
            
            • Ensures digital agencies and vendors are appropriately selected, onboarded and integrated with Gilead's commercial execution approach and ways of working. Manages 3rd party digital agencies and vendor relationships as required
              
            • Drive on innovative culture and maintains view of the competitive landscape and has a broad perspective across Gilead and pharma industry to identify and drive best practice around digital expertise
              
              
              • Enables the identification and ownership of different data sources and develops measurement frameworks and KPI's to generate insights to support reporting needs for all multi-channel activities. Partner with business analytics and brand marketing to monitor the campaign execution and measure the effectiveness
                
                
                • Continuously seek to improve the approach to HCP events by driving digital opportunities and experiences. Manages the 3rd party vendor responsible for Gilead led event management
                  
                  Knowledge, Experience & Skills:
                  
                  
                  • 10+ years of work experience with bachelor's degree in Marketing or equivalent
                    
                    • Well experienced in marketing strategy, brand planning, multi-channel communications, digital engagement, marketing operations, campaign/tactic execution/management, and performance analysis
                      
                    • Solid experience in managing digital agencies, vendors, and cross function project teams
                      
                    • Experience of the Legal/Medical/Regulatory review process and work under the matrix organization
                      
                    • Experienced in conception of online, marketing, mobile and tablet solutions as well as development of multi-channel sales-tools
                      
                    • Strong project management skills with track record of planning, organizing and executing campaigns and ability to manage multiple projects simultaneously
                      
                      
                      • Proficient in digital channel enablement and execution, including: Websites; Email campaigns; Digital advertising; Interactive Visual Aids (Sales Rep's iPad Presentation); Remote Engagement; Mobile applications; Webinars & Event management. Knowledge of CRM, Marketing Automation and CMS systems desirable
                        
                        
                        • Excellent communications and interpersonal skills and an innovative and creative thinker
                          
                          
                          For Current Gilead Employees and Contractors:
                          Please log onto your Internal Career Site to apply for this job.
                          
                          
                          To apply, visit https://gilead.wd1.myworkdayjobs.com/en-US/gileadcareers/job/Taiwan---Taipei/Assoc-Director--Digital-Marketing-Operations_R0016455-1
                          
                          
                          
                          
                          
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                          • Position Title: Assoc Director, Digital Marketing Operations 9211 Corporate Blvd., 4th FloorRockville, Maryland 20850(860) 437-5700

Keywords: Hanna Lee Communications, Inc., Washington DC , Assoc Director, Digital Marketing Operations, Advertising , Washington, DC