Marketing Manager

Company: Alertus Technologies
Location: Washington
Posted on: November 22, 2020

Job Description:

Alertus Technologies is a pioneer and ascending market leader in mass notification solutions. When emergencies occur, our products protect the lives of countless staff, students, and personnel. Join an organization where we are passionate about offering well-developed products to our clients and are obsessed with customer satisfaction. Each individual in our organization has an integral role in the company's success and a direct impact on the life, safety, and well being of countless people at numerous institutions and corporations. We are an extremely loyal team that believes in promoting from within and investing in our employees. Job Description We are looking for a focused, results-oriented team leader to play a critical role in driving Alertus rapid growth. The Marketing Manager reports to the Director of Marketing and will be key to bringing our mission to life. This role will be heavily focused on content creation, building brand awareness, digital lead acquisition, and driving prospects to the top of the sales funnel. The ideal candidate is creative, analytical, and possesses strong project management skills. This is a hands-on role where you will be creating and executing a variety of marketing initiatives with the support of the marketing team. Leading by example, this person is passionate about creating outstanding marketing content, possesses a keen eye for detail, and is obsessed with continuous improvement. We're a growing team in an even more rapidly growing company change is our only constant so the ability to react and adapt quickly is vital. If you've got a healthy dose of humor, embrace the Oxford comma, and have a knack for herding cats, you'll fit right in. In your application, please include your cover letter (optional), resume, and a link to your portfolio and/or 3-5 samples of relevant work attached or sent to . Please also include the job title in your email subjec line. A Day in the Life: * Serve as a project manager on the internal marketing team * Lead, develop, and manage demand generation campaigns focusing on webinars and email campaigns * Build the library of sales enablement tools: decks, templates, case studies, testimonials, and whitepapers * Own the content editorial calendar and ensure delivery of new content including videos, blogs, whitepapers, and social media assets * Write, edit, and proofread communications including emails, landing pages, video scripts, social media, website content, proposals, white papers, and more * Monitor SEO and user engagement on the website, conduct content audits, generate content inventories, and suggest content optimization for effective content marketing * Help energize the current Alertus team and attract new candidates by supporting the recruiting efforts through exciting new videos, events, and social media * Ensure a cohesive marketing message across all communication platforms and various industry verticals * Collaborate with internal resources and customer advocates to identify content opportunities * Support PR program by writing press releases, case studies, customer testimonials, and more * Work cross-functionally with all levels of management, sales teams, and technical employees * Stay consistent with the greater marketing strategy What You'll Need: * Bachelor's degree in Business, Communications, or Marketing, or related field or equivalent experience * 3-5 years' work experience in B2B marketing * Project management experience * Strategic thinking: It's about more than words it's how the concept strategy, design, and user experience all fit together for effective communications * Excellent writing, editing, and communication skills; demonstrated ability to write website content, articles, blog posts, proposals, and a variety of marketing collateral * Able to juggle a heavy workload and deal with competing priorities with ease * Ability to adapt quickly yet still deliver high-quality work in a fast- moving, energetic environment * Expertise in writing for all mediums including traditional, digital, and non-traditional platforms * Ability to communicate cross-departmentally from the CEO to our newest, greenest team member(s) * An understanding of SEO principles and how they pertain to copy * Strong knowledge of website and marketing analytics tools (e.g., Google Analytics) * Knowledge and experience with digital marketing, marketing automation and campaign management and tracking tools * Proven track record of supporting the creation and execution of successful marketing campaigns Additional Information EEO/AA Employer M/F/D/V Show moreShow less

Keywords: Alertus Technologies, Washington DC , Marketing Manager, Advertising , Washington, DC